Which Digital Marketing Strategy is Best for Your Business?

building blocks of SEOFor any business to remain competitive and relevant in the online marketplace, it must use effective digital marketing. For beginners or those who are new to the digital world, it might be difficult to navigate through the various tactics and channels that can be used to grow a business.

On the same note, some small businesses operate under tight budgets and they can’t afford to invest in all types of digital marketing operations. That said, it’s important that you choose specific types of digital marketing strategy carefully before hiring an SEO agency in Virginia.

Content Marketing

This strategic marketing approach is focused on the generation and distribution of relevant, consistent, and valuable content that aims to attract and sustain a well-defined audience. Content marketing makes the business come out as more of a partner as opposed to an advertiser. This makes your target audience find the site relevant to their needs.

Search Engine Optimization or SEO

This is the process of optimizing websites and/or content so that they will be presented on the results page of search engines, such as Google, Bing, or Yahoo. These search engines decide on the content or websites to show for a specific search according to the keyword mentioned. As such, SEO requires you to use key phrases or keywords to get clear links to your website or content.

Search Engine Marketing

In this category, you as the marketer will pay the search engine a given sum of money for them to send a marketing message at different areas that are within the specific keywords. The perfect example of this marketing strategy is Google AdWords.

Besides the various efforts to drive traffic to your website, never forget to polish up the most important part of it: the website design. According to research, at least 94% of people will reject or dismiss your website based on its design. Therefore, ensure that your web designer gives you the best design for maximum customer retention.