Tag Archives: technology

The Services Digital Marketing Agencies Offer

People discussing in front of laptopDigital marketing is the online version of traditional marketing. It peruses digital channels, such as search engines, social media, email, and websites, to connect with current and potential customers.

In Massachusetts, a digital marketing agency is as robust as any other tech company. A great number of digital marketing agencies serve small and medium-sized businesses, either via a B2B and B2C approach. When planning for marketing services, expect a plethora of services to suit your business needs.


Typically, a digital marketing agency will have a design unit, one that services the main engine that holds all the content and capabilities of your website. This includes web design and development, mobile application development, and user experience or user interface design.


Pay-per-click marketing (PPC) and search engine optimization (SEO) are two of the most used marketing tactics online. PPC pays a publisher for every click made on your ad. SEO optimizes a website’s rank by putting the website higher on search engine results pages.


Content marketing and social media marketing are a staple in digital marketing firms. They are reliable tactics to generate brand awareness, improve traffic, and generate leads. Other services include email management and reputation management.


Marketing consulting services such as public relations, brand development, marketing strategy, CRM consulting, and digital performance marketing are also flourishing among Massachusetts digital marketing firms.


A rather new type of service is analytics. Coupled with decision science metrics, analytics aims to produce insights from large data sets gathered from web traffic, social media data. Analytics is an important approach to understand the behavior of consumers.

Other Services

Other services that one will expect from a digital marketing firm are marketing automation services, video production, and lead and demand generation.

Massachusetts is teeming with digital marketing companies. Each of which provides innovative online strategies to market your company’s products and services effectively.

Using Software for Improving Laboratory Reliability

TechnologyModern technology has allowed even clinical laboratories to benefit from the software. There is computer software that laboratory technicians use to process, store, and manage data, which represent different stages of tests and medical processes.


Lab information system software (LIS), according to LABWORKS, proves most useful for laboratory technicians and physicians in coordinating a host of medical testing for outpatients and inpatients, such as immunology, microbiology, chemistry, and hematology. Even the most basic types of this variety of software can help users manage patient check-ins, order entry, processing of specimen, entry of results, and the demographics to which patients belong. Lab techs and physicians may also enter a patient’s clinical details every lab visit and store the data for future reference.


LIS, which is used in healthcare for holding clinical data, is different from lab information management system (LIMS), which may be used in healthcare as well as other non-medical settings, such as laboratories for environmental testing, industrial plants for water treatment, and labs for use in the pharmaceutical industry.

Both of these types of software can present users with huge benefits. For instance, because the software allows users capture data electronically, the lab process is faster and more accurate. Laboratories that do not use software whether for data gathering or for management risk making more mistakes or missing the correct information with antiquated transcription processes.

Laboratories and healthcare providers that own laboratories that use LIS for their electronic health record or EHR systems may even be eligible for incentives through the meaningful use program, a health information technology or HIT context, that defines the U.S. government’s minimum standards for the use of HER, and for the sharing of patients’ clinical data among healthcare providers, between insurers and healthcare providers, and between patients and their healthcare providers.

The use of tech and software in healthcare systems is improving exponentially. To benefit from what the software bring to the table and become more reliable for patients, talk to a representative about LIS or LIMS programs.

On Mitigating Business Hacks and Threats with IT Disaster Recovery Systems

IT Disaster Recovery Systems Despite the protection provided by the IT department, hacks still happen. And when they do, the damage is often irreversible.

According to ALLTEKS Ltd, having a reliable backup of your business data can be the thin line between success and failure. Therefore, since it’s impossible to tell when cyber attacks might happen, you should already have a recovery system in place.

But, if for some reason your company still doesn’t have one, here are some things you should consider — and quickly.

An Integral Risk Management Tool

Unless you manually tabulate all the data and transactions in your company, you can’t help but store your file on the computer and probably online too. With this in mind, you should know by now that mostly, anything stored digitally is insecure. The only option you really have to secure your data is the division of a great security and backup. To better manage cases of costly data loss, including disaster recovery software in your risk management strategy is vital.

Things that Activate in a Digital Compromise

Mainly, your recovery software will not fight off the problem in an attack, but quickly replicate your files for storage. Depending on your recovery plan, you can save all your files in a separate location or just preserve the most important bits. Through this, you don’t have to worry about any technical issues as you will still have something left to work with.

Surviving Modern Threats

If you look around, what dislodge a great business from its spot are the issues uncovered via digital compromise and hacking. But, while your business doesn’t have any deep dark secret to protect, even the release of some of your private emails can result in a quick decline.

For certain, disaster recovery systems are the closest thing you have to secure your business. Considering the unpredictability of the digital work, it’s always a smart move to strive to be safe at all cost.