Tag Archives: seo

Which Digital Marketing Strategy is Best for Your Business?

building blocks of SEOFor any business to remain competitive and relevant in the online marketplace, it must use effective digital marketing. For beginners or those who are new to the digital world, it might be difficult to navigate through the various tactics and channels that can be used to grow a business.

On the same note, some small businesses operate under tight budgets and they can’t afford to invest in all types of digital marketing operations. That said, it’s important that you choose specific types of digital marketing strategy carefully before hiring an SEO agency in Virginia.

Content Marketing

This strategic marketing approach is focused on the generation and distribution of relevant, consistent, and valuable content that aims to attract and sustain a well-defined audience. Content marketing makes the business come out as more of a partner as opposed to an advertiser. This makes your target audience find the site relevant to their needs.

Search Engine Optimization or SEO

This is the process of optimizing websites and/or content so that they will be presented on the results page of search engines, such as Google, Bing, or Yahoo. These search engines decide on the content or websites to show for a specific search according to the keyword mentioned. As such, SEO requires you to use key phrases or keywords to get clear links to your website or content.

Search Engine Marketing

In this category, you as the marketer will pay the search engine a given sum of money for them to send a marketing message at different areas that are within the specific keywords. The perfect example of this marketing strategy is Google AdWords.

Besides the various efforts to drive traffic to your website, never forget to polish up the most important part of it: the website design. According to research, at least 94% of people will reject or dismiss your website based on its design. Therefore, ensure that your web designer gives you the best design for maximum customer retention.

How to Understand Google’s Ranking Criteria

SEO on laptop screenSearch engine optimization underwent some changes when Google updated its criteria for ranking websites. The changes are meant to help users get reliable information from reputable sites. The intention is noble, but it made website owners work even harder for ranking.

In Utah, search engine optimization has gotten more difficult because of these changes in the site ranking system. SEO specialist SEO Werkz states that knowing what the criteria are can help you make the necessary adjustments to improve your ranking. Here are some of the criteria Google uses to rank your site.

How Long the Site Has Existed

This particular requirement puts websites that have a good history and have been around for quite some time at an advantage. Younger or new sites will have to work really hard with their SEO to get any notice from Google.

Relevant Keywords/Content

Keywords are still a major ranking factor in Google. This time though the search engine is wary of sites that use “too much” keywords. You can still include it in the title, description, meta tags, and content. Just don’t overuse or you run the risk of getting penalized.

For the moment, it’s better to add keywords once or twice in your content. Aside from keywords, content is now a major factor in getting a favorable rank from Google. Website owners should only publish quality content free of grammatical errors.

Quality of Links

Linking various content on your website is a plus factor in Google’s eyes. Outside sites that link to your website can also improve your ranking. On the other hand, your rank can drop if these links are not up to Google’s standards.

Mobile-Friendliness

Research shows many people using mobile devices in surfing the net. Google has taken note of this and consider mobile-friendliness as a criterion for ranking. To see if your site is your mobile-friendly, visit it using a tablet or smartphone.

Site Security

Improve your site’s defenses against malware and viruses to improve ranking. Google currently considers site security as an important factor. There are two ways to protect your site. One of them is to get an SSL certificate.

You need to keep the servers free from infection while keeping your anti-virus protection up to date.

Those are some of the criteria Google has introduced to determine the value your website provides users. These include quality content and links as well as the proper use keywords. Meeting these requirements as soon as possible can go a long way in putting your site at the top page of Google search results.

There is also the need to secure your site and servers from malware and viruses. Following these latest Google requirements will make your site and content popular with users.

How Can You Dominate Local Search?

People discussing LOCAL SEO

Localizing your SEO efforts have increasingly become an important strategy for online success. You have to optimize off- and on-site to boost your rank in your city, neighborhood or, more broadly, your country. An expert on SEO services from Denver noted the following tactics that enable you to achieve your objectives.

Citations and Online Directories

One of the strategies that small businesses overlook is failing to list their company consistently and properly on directories, such as Merchant Circle and Yelp. Owners must also search for alternative and respectable local online directories to reach their audiences. Your brand’s NAP or name, address, and phone number must be consistent with all the listings you publish them on. Discrepancies in spelling, abbreviations, name differences, or a wrong number have a negative effect on your search result.

Structured Data Markup

Schema markup or ‘schema.org markup’ is a code that you can use to provide Google and other search engines with detailed information about your company, such as the reviews you get and the services you offer and items on sale. Google encourages websites to use this because it helps their spiders identify the content of sites. This strategy may improve the standing of your local business and put you on the first page.

The Importance of Online Reviews

Many small and big businesses are beginning to realize how important online reviews from customers are. A review legitimizes your business and may attract more people to visit your establishment. A good or bad review will travel fast, and that’s why you should do your part in providing your market with quality products and services. There are reputation marketing tools and software at your disposal some of them include Trust pilot and Reputation Loop. Other platforms such as Tiny Torch and Hootsuite are also good options.

These are some of the strategies that enable you to improve your localized SEO. Implement these to get the results you want and gain a competitive advantage.

Web Design: Biggest Advantages of SVGs Over Other Formats

web design elements
Scalable vector graphics (SVGs) have been around for a while now, but they’ve been extremely underutilized for the longest time. But not for long.

As of late, the use of SVGs has finally taken off. These two-dimensional vector graphics are shaping to be the future of web design, taking the place of conventional formats, like GIF, PNG, and JPEG. Static or animated, SVG applications continue to increase in number.

Why is SVG suddenly a big deal now? Here are some of the reasons:

Flexible on All Screens

The biggest edge of SVGs over their counterparts is their ability to scale without compromising their quality. Designed as vectors on a coordinate system, they don’t comprise a fixed set of dots. Therefore, they’re not subject to pixilation adjustments.

Considering that responsiveness to different screen sizes is a key attribute of user-friendly websites these days, SVGs can resize to suit any device. Any expert in Chicago, San Diego, and Denver web design knows that SVG is going to be the new standard. In fact, its popularity would maintain its upward trend. In fact, many industry authorities predict that more websites would feature resolution-independent images.

Compatible with Major Browsers

As most browsers don’t support it when it was first introduced, there’s no wonder this technology was hardly used for over a decade. But the winds of change have now turned SVGs into the image format of choice for websites. Plus, SVGs require no HTTP requests, which can turn your pages sluggish.

Friendly to SEO

SVGs are searchable. Using text labels and descriptions thoughtfully, all of your 2D graphics on your pages would be SEO-friendly. Although you don’t intentionally try to drive traffic through your images, SVGs can help you be found on Google.

From designing icons to making animations, SVGs are the secret to creating stunning and versatile graphics. As the world is becoming more fastidious about digital content, SVGs would make your website visually superior.

Boost Your SEO Ranking with Graphic Elements and Graphic Design

Graphic Designers in SydneyYou might think of search engine optimisation (SEO) as applicable to text, keywords, and content. However, SEO goes beyond the appearance of keywords. Graphic designs also account for how Google indexes and ranks your website.

Meta Is Mega

Meta descriptions are those one-sentence texts that appear with tags and keywords when you type a specific brand or product name. Search engine optimisation categorises your title tags, keywords, and meta data, that all act as promotional content and sales pitches. Meta description is important because it is what clients first see on Google pages and indices.

Graphic Design and UX

Clients browse and click a website that gives them ultimate and impressive user experience (UX) and you can achieve this with graphic design. For instance, clients do not appreciate information overload. Instead, they prefer that information is organised and written in chunks, with appropriate images to emphasise the content.

Adding images that appeal to the client’s emotions, coupled with a strong call to action, will boost your SEO. Sydney clients want to see what they need to see; if the website comes off as boring and too serious, with not so much of share buttons and links to keep clients browsing and clicking, your readers will simply drift away and click the next website that they see on Google.

Web design likewise affects search engine optimisation. The impact that your website has on readers depend on web design, as it is the first thing that they notice. Too many elements on a page might push them away. In the same manner, a lack of graphics could not sustain the client’s interest.

Too many elements also affect web speed, and this has a domino effect. When there are so many images slowing down the loading of a page, clients will start looking for other websites. Thus, search engine optimisation should be tackled with strategy and balance. With just the right tags, colours, templates, and layouts, you can boost your SEO rankings.

Online Marketing: What You Need to Know

Online Marketing agencies in MelbourneDigital marketing is something you should take seriously. Even media buying agencies in Melbourne has not been left behind in this great market share. With a proven successful track record of powerful, creative and innovative advertisements, they have clearly set the bar high for competitors.

Marketing managers must be able to plan and come up with efficient marketing programs that will bring profits to the business. A successful online campaign must consider the utility; profits above all must have a powerful strategy. Read on to know the qualities you should look for when hiring a digital marketing agency.

Think strategically

Consider what you want to achieve out of your digital marketing strategy. Have in mind the types of online marketing strategies that can be employed. These include email marketing, use of search engine marketing and content marketing. Come up with something that will get people talking about your product.

Be detailed oriented

To be successful, you need to be particular to the smallest things. A successful online marketing campaign has to know whom the target is and if the mass is receptive of what is being advertised.

Specialisation

Above all, know that you cannot be good at everything. Do not try to shine at everything but know where you can excel more when it comes to the different online marketing strategies. Pick one campaign that is creative and innovative and let it stand out.

Good writer

A good marketing manager must have excellent writing skills. They know how to capture the audience with words and phrases that are catchy and can bring clients their way.

Depending on whatever product you are selling, choose a particular marketing tool and technique that is best suited for your business.

When Should You Look for a New SEO Company?

SEO Company

SEO Company in Australia Are you frustrated with your SEO firm? Perhaps they’re not returning your calls, or they can’t tell you why your rankings dropped. Your patience has almost run out, and you’re now thinking about firing them.

It’s a tough decision to make, and one you have to think carefully about. You have a lot of SEO services in Perth to choose from, but terminating your current contract might be difficult.

Should You Switch?

First of all, it’s important to note that SEO is a long-term process. You cannot expect overnight results. Unless your website was in especially bad shape and had many critical issues, you might not even see much of a difference during the first month or two. Don’t be in a hurry to fire your SEO provider before they have a chance to demonstrate their worth.

But that doesn’t mean you should just sit back and wait for half a year. Even during the early stages, they should be giving you reports and explaining where your money is going. Ambiguity is the first sign of a problem; if you have no idea what they’re up to, and they cannot sufficiently explain it, they may be using black hat tactics that will hurt your website. DMB.com.au says if you haven’t been getting any results and you’re unhappy with the agency’s lack of communication, it might be time to look elsewhere.

What are the Potential Drawbacks?

One thing that can make switching SEO companies hard is the issue of ownership. Was your website built from the ground up by your current provider? Small businesses and firms sometimes don’t own their content, domain, email, analytics data or even the entire website. If a contract like this is in place, switching can be a huge, costly headache.

This is a common tactic used by unethical companies to prevent their clients from leaving. Migration is still possible, of course, but it’s an issue you need to bring up with any prospective SEO and digital marketing companies you wish to hire. The process will be complicated, and will take longer, but your business will be better off in the long run.

You should also note if your SEO provider has stated a lock-in period. Breaking the contract before this period is up usually comes with hefty fees. However, you may negotiate with your provider if you have valid complaints about their work.

Low Quality Backlinks: Why You Should Care

Low Quality BacklinksOne of the most important components of an effective SEO strategy is link building. To put it simply, Google uses links (among countless other factors) to determine how highly they should rank a website in their results pages. The more links are pointing to your website from external sources, the better.

Yet the search giant’s algorithm is highly sophisticated, and it doesn’t tolerate attempts to abuse the system. The quality of your links is crucial; if you just buy them from some shady websites, for instance, it will have disastrous consequences. You might see a small improvement at first, but will eventually get hit by a penalty.

This is also why you need to do your research before hiring SEO services in Singapore. While established companies would never build spammy, low quality links for your website, a random freelancer may not be as ethical.

Cleaning Up Your Link Profile

How do you tell if your link profile is unnatural? There are plenty of SEO tools on the internet that will analyse your website’s link portfolio. This should give you a good overview of the general trustworthiness and relevance of the links you have built.

If you are unfortunate enough to have lots of low quality links, however, cleaning up is much harder and more time-consuming. It will usually go like this:

• Get in touch with the website owners, and ask them to take down their links towards your website.

• Use the disavow tool on the remaining low quality links. This tells Google to not count the links when ranking your website.

• A drastic option is to simply change domains and start over. This is rarely a practical choice, given how much work it takes.

You may also want to just hire a professional link clean up service. This is both faster and more thorough, so it is definitely worth considering if you have the budget for it. Traffic will probably drop for a while after your link profile has been fixed, but this is a small price to pay when compared to your website’s future.