Comments on: Part III: Technically Speaking, What Business Are You Really In? http://www.gigabrandblog.com/part-iii-technically-speaking-what-business-are-you-really-in/ Walk Softly, and Carry A Big Brand Thu, 27 Jan 2011 11:33:29 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Ray http://www.gigabrandblog.com/part-iii-technically-speaking-what-business-are-you-really-in/comment-page-1/#comment-21 Ray Wed, 28 Jul 2010 20:44:42 +0000 http://www.gigabrandblog.com/?p=378#comment-21 You’re right Ken. It’s easy for small businesses to get caught up on trying to be everything to everybody. Its counter intuitive to offer less to be perceived as more. But from a brand point of view, if you try to be known for many things you’ll be known for nothing. Focus is at the core of brand strategy. Best of luck with your business. You’re right Ken. It’s easy for small businesses to get caught up on trying to be everything to everybody. Its counter intuitive to offer less to be perceived as more. But from a brand point of view, if you try to be known for many things you’ll be known for nothing. Focus is at the core of brand strategy. Best of luck with your business.

]]> By: Ken Tudhope http://www.gigabrandblog.com/part-iii-technically-speaking-what-business-are-you-really-in/comment-page-1/#comment-20 Ken Tudhope Tue, 27 Jul 2010 23:46:10 +0000 http://www.gigabrandblog.com/?p=378#comment-20 Amen!  I am constantly distracted with what we might be and I often have to debate with my partners who want to be "everything for everybody."  When you think about it, it's especially crazy for a SMALL business owner. The recession hasn't helped either; when you don't have much going, it's easy to get distracted with "potential."  Nice video clip. Amen!  I am constantly distracted with what we might be and I often have to debate with my partners who want to be “everything for everybody.”  When you think about it, it’s especially crazy for a SMALL business owner. The recession hasn’t helped either; when you don’t have much going, it’s easy to get distracted with “potential.”  Nice video clip.

]]> By: paintball luvr http://www.gigabrandblog.com/part-iii-technically-speaking-what-business-are-you-really-in/comment-page-1/#comment-19 paintball luvr Tue, 27 Jul 2010 05:22:31 +0000 http://www.gigabrandblog.com/?p=378#comment-19 Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don't have time for all that.. Sent via Blackberry Some people see things that are and ask, Why? Some people dream of things that never were and ask, Why not? Some people have to go to work and don’t have time for all that..

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