Ray Baird is President of RiechesBaird

If you are in the technology business you have to see this video. Even if you know nothing about technology you’ll appreciate the humor and personal connection.

From a corporate branding standpoint, the video is one of the most brilliant conversions of brand positioning, language and comedy. And if you have ever been involved with naming a company it’s a must see.

This just goes to show you, when companies get creative with their brand strategies, they are awarded benefits of complimentary endorsements and expansive exposure as witnessed by more than 5.5 million YouTube views of this video at time of this post.

I applaud David Placek and Lexicon, which is the team created the BlackBerry brand name who encouraged the client to resist the temptation of calling it Pro-mail or Megamail. With a name like that, no one would be laughing.

No related posts.

Tags: blackberry, brand name, brand positioning, brand strategies, linkedin, megamail, naming a company, technology business

This entry was posted on Friday, January 7th, 2011 at 4:50 pm and is filed under Featured, KEYNOTE. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.