Marketing and Brand Management: 3 Things You Should Not Do

Brand Management Brand management is not an easy task. Sometimes, you think you’re on top of things, and then suddenly, something goes wrong. You might be wondering what you did wrong or if you could’ve done something to prevent what happened. The thing is the damage has already been done.

That said, watch out for these common mistakes people make when doing brand management.

Using All Marketing Tactics at the Same Time Without Researching

There are numerous ways to get buzz or attention for your brand these days. These include social media contests, promotional events, and viral videos. But before saying yes to all of your team’s marketing ideas, take some time to review them and determine whether a particular tactic could really help your branding and marketing efforts or not.

You don’t want these stunts to overshadow the product or idea you’re trying to market. Your marketing team might overhype your product only to find out soon that the product is not living up to the promises made.

Not Paying Attention to the Competition

While you should focus on your customers, you should also pay attention to your competitors. Competitor research is extremely important. In fact, PriceManager recommends investing in competitor price monitoring software and other research strategies. By familiarizing yourself with your competitors’ products and services, you can be sure that you’re always one step ahead of them.

Not Taking Care of Your Online Presence

Businesses, especially new ones, need to establish a strong online presence. Prior to launching, you should claim all your online profiles and handles. Create a functional and optimized website, get a Twitter handle, and create a Facebook page, Google My Business page or listing, and other social profiles. Inform and engage your target customers, and provide them an excellent user experience across all channels. Keep in mind that anything you post online can last forever, and a single mistake could easily damage your brand’s image.

Managing your brand is never easy, but by being aware of and avoiding these common mistakes, you can stay on the right track.