How to Understand Google’s Ranking Criteria

SEO on laptop screenSearch engine optimization underwent some changes when Google updated its criteria for ranking websites. The changes are meant to help users get reliable information from reputable sites. The intention is noble, but it made website owners work even harder for ranking.

In Utah, search engine optimization has gotten more difficult because of these changes in the site ranking system. SEO specialist SEO Werkz states that knowing what the criteria are can help you make the necessary adjustments to improve your ranking. Here are some of the criteria Google uses to rank your site.

How Long the Site Has Existed

This particular requirement puts websites that have a good history and have been around for quite some time at an advantage. Younger or new sites will have to work really hard with their SEO to get any notice from Google.

Relevant Keywords/Content

Keywords are still a major ranking factor in Google. This time though the search engine is wary of sites that use “too much” keywords. You can still include it in the title, description, meta tags, and content. Just don’t overuse or you run the risk of getting penalized.

For the moment, it’s better to add keywords once or twice in your content. Aside from keywords, content is now a major factor in getting a favorable rank from Google. Website owners should only publish quality content free of grammatical errors.

Quality of Links

Linking various content on your website is a plus factor in Google’s eyes. Outside sites that link to your website can also improve your ranking. On the other hand, your rank can drop if these links are not up to Google’s standards.

Mobile-Friendliness

Research shows many people using mobile devices in surfing the net. Google has taken note of this and consider mobile-friendliness as a criterion for ranking. To see if your site is your mobile-friendly, visit it using a tablet or smartphone.

Site Security

Improve your site’s defenses against malware and viruses to improve ranking. Google currently considers site security as an important factor. There are two ways to protect your site. One of them is to get an SSL certificate.

You need to keep the servers free from infection while keeping your anti-virus protection up to date.

Those are some of the criteria Google has introduced to determine the value your website provides users. These include quality content and links as well as the proper use keywords. Meeting these requirements as soon as possible can go a long way in putting your site at the top page of Google search results.

There is also the need to secure your site and servers from malware and viruses. Following these latest Google requirements will make your site and content popular with users.