Choosing the Right Printing Process for Your Promotional Products

a printing machineChoosing from a wide range of printing processes for your promotional items can be intimidating, especially if you are just starting out. Some types of printing do not work well with certain materials, and you definitely have to be careful when choosing the right one.

Today, will discuss the different types of printing processes and which one you should use for your promotional merchandise.

Heat Transfer

The best materials to use with heat transfer are shirts and tote bags. Heat transfer uses printers to press the ink into the material. Heat transfer processes emit intense heat from the machine, which makes sure that your print and your logo is solidly pressed down onto the material. This is best used if you have a logo that has more than one colour.

Screen Printing

Screen printing is best used for tote bags, plastic pens, water bottles, can coolers, and stress balls. It utilises spot colours and a screen to print your logo on your promotional items. The screen used is usually made of nylon or polyester, which then uses ink to print your logo to the material.

Laser Engraving

This type of printing is best used for metal pens, glass awards, wood items, and metal plaques. Laser engraving allows the logo to be cleanly transferred to the material and often offers a clean and clear transfer. It uses a laser software to transfer the logo to your items, which is often easy and fast. Ink and tool bits are not needed for this type of printing.

Digital Printing

Digital printing is best used for magnets, mouse pads, and notepads. This type of printing is used for logos and designs that use a whole bunch of colours. Digital or full-colour printing makes use of physical printers instead of screens. It can be used to print to an entire surface and is also often referred to as CMYK, colour burst, or full-colour printing.

Debossing and Embossing

This one is best used for leather materials, vinyl patches and pouches, and custom chocolates. Dyes are then constructed from metal in the shape of your own logo. The merchandise is then placed between the logo and the heat, which is then pushed into the material to create the impression that you need. This method can give your logo a 3D effect to it.


Embroidery can be used for printing on hats, shirts, blankets, towels, and backpacks. The embroidery process includes changing your logo to a digital image and assigning it to colour threads. Leave it to the embroidery machine and the needles to finish all the work for you!

If you are still unsure of what process to use, go ahead and enlist the help of a professional promotional branding agency. An agency can help you with your logo!