Category Archives: Marketing and Brands

How Can You Use Social Video to Promote Your Hotel?

Social media marketing

Social videos are content for platforms such as YouTube, Facebook, Instagram and other similar websites. These allow you to reach your audience and provide them with engaging and entertaining videos for them to watch and share.

A hotel marketing agency cites the following ways on how you can effectively leverage videos for social media.

Boost Visibility

If you want to be more visible online, videos are the way to go. This content type is interactive, and people are more receptive to it because they just click play and watch. Virtual tours of your rooms and facilities enable potential guests to visualize themselves staying in your establishment. Post the video on sites such as YouTube, Vimeo, Google Videos and other similar platforms. Make sure to include the search terms on the tags, description and title to improve its page rank.

Connect with Guests

Videos are an effective way to personal the experience of current and potential guests. Using hotel staff in the videos, you produce and publish create a connection with a guest, because they see a human face behind the establishment. This enables you to create a strong client relationship and improve the reach of your content.

One way to connect with clients using videos is to feature staff walking viewers to the best features and facilities of your hotel. Use input from former guests to determine which parts of your establishment to feature on the video.

Engage and Inform

Videos are effective at engaging and informing an audience; you get to discuss the best features, suites and promotions that your hotel offers with a video. You also engage your viewers because they get a virtual tour of your establishment. Create an editorial calendar to organize the videos you publish and share; it also gives you a sense of direction as to what theme to use for the content.

These are some of the ways that enable you to use videos effectively. Implement these to get the results you are looking for when sharing on social media.

The United Airlines PR Crisis Teaches a Thing or Two About Handling Fiascos

United Airlines SeatsUnited Airlines wassdt in the spotlight for the entirety of April 2017 because of a series of interesting debacles.

On separate instances, the airline barred two girls wearing leggings from boarding the plane and forcibly removed a paying manager. Then, a scorpion stung a man while in-flight, as a healthy, prize-winning rabbit passed away on another flight. To cap it off, one of the airline’s passenger planes had an engine malfunction that resulted in an emergency landing.

The PR team of United Airlines has obviously been very busy, working non-stop to manage the airline’s reputation. Your PR firm can learn a thing or two from the airline brand’s crisis.

Even PR Firms Need Assistance with Communication

PR firms consistently stay in touch with the media channels and influencers in their circle but, as the social network for media relations, Babbler, iterated, you can still communicate better with your peers.

United Airlines addressed the series of debacles with carefully-worded press releases that served as apologies from the CEO and the entire airline. The public’s initial reaction was negative, so many disregarded its statements.

The lesson here is to align your firm with a partner that knows how to effectively relay your message. You may not be able to control public opinion, but you’ll have a higher chance of straightening out the facts with a good partner.

Genuine Apology Goes a Long Way

The individual or the organization that you handle may not have experienced a huge controversy. In case they do, the best way you can approach it is with sincerity. On top of training your team to stay rational during crises, make sure to take personal responsibility. The public will be more forgiving if they feel your instant and heartfelt apology.

Shocking and controversial incidents blow up quickly, especially because of the Internet and mobile devices. As a PR firm, you cannot always prevent them from happening, but a competent communications partner and a genuine approach to such issues will help you cope better.

Some Important Elements of Good Web Design

online marketing

There are successful websites, and there are less successful sites. There may be different factors that play a role in the success of a website, including an already popular brand, but there are some factors that have to do with the website alone. Design, for example, is one.


There are many articles on the Web that advice entrepreneurs to practice basic design, and there are those that recommend finding some creative kid with a computer. These are tactics mostly for those who want to go cheap on their website design. Nothing’s wrong with those ideas; you might just get lucky.


But if you are willing to pay a reasonable cost, it is more advisable to pay a professional web design service firm in Boston or elsewhere.


Professional designers understand what can make a website successful, based largely on the nature of the business. They also know the elements that a good website should possess. Those elements, which are often crucial to success, include the following:


Typography that can work for your brand


Young and inexperienced designers may choose different fonts without any thought to how those fonts may affect the design or brand identity. But professionals know how fonts make a difference. Great websites do not overuse fonts, and they never saturate readers with too many different font families.


Your typography may give subtle hints on what you do or offer, and eventually, your font alone may cue in customers on your brand.


Large and beautiful images


Of course, people are visual. And good images that are large and easily seen are a great element of design. With a good image overlaid with text, your customers do not even need too many buttons or calls to action; they automatically scroll down to find out more.




Video is a necessary part of many websites. Using a video instead of an image alone may be more efficient in some instances. Users only have to click a play button to find out more about your products.


 These are only a handful of elements your website design should possess. The popular elements can change anytime, even more reason to ask a professional to design your website.

Offline Marketing Methods for Your Veterinary Clinic

Veterinarian Examining a Cat

Veterinarian Examining a CatMarketing is more than just vying for the best billboard spot. Today, it also means having the most online traffic and engagement. Many businesses spend their resources marketing their brands online that they forgot to promote their products or services offline. Do not be one of them.

Below are some alternative ways to market your veterinary clinic services effectively. Covering both online and offline bases can help your clinic have a wider customer reach.

Promotional freebies

People love freebies. Giving away customized veterinary promotional products that have your logo is one way to help people recall your brand name and services. Pens, pads, mugs, and bags are things that people use on a regular basis, making them great promotional items.

Loyalty rewards

Keep your customers coming back by offering loyalty rewards. Giving them points for every visit and reward them with discounts, coupons, or freebies after reaching a certain amount.

Get testimonials

Have a board and let your customers write short testimonials about their experiences with your services. Feedback from fellow customers can boost customers’ trust and validate their decision of choosing your clinic.

Be visible in the community

Participate in community outreach programs. Doing so can make your clinic visible and known to the public. This is also one way to showcase your talents and skills. Allowing people to see you working firsthand is a good marketing strategy.

Word of mouth

You have a good chance of getting a new client through referrals or word of mouth. Perform well and watch your current customers do the marketing for you.

There is no easy way to market your services, but there are smarter ways to do so. Not forgetting your offline base is one of them. Follow these recommendations to increase your clinic’s popularity in your service areas.

Managing Employees: Effective Ways to do so

Manager with employee iconEmployees play a huge role in the success or failure of a company. Too many companies miss out on enormous growth opportunities that lead directly to profitability because they don’t manage talent efficiently.

However, managing a group of people with diverse skill sets and backgrounds are easier said than done. Therefore, effort should be given in unifying people together to have a more solid foundation for your company.

Ways to effectively manage your human capital

Utilise the system

There is various software that different companies use to manage their human capital. Effectively using human resource database management systems can help a company record personal information, payroll and other information relevant to the company.


Aside from handling your current employees, it is essential to have a mechanism to welcome new ones. This is usually done through an onboarding system. Having one makes it easier for employers to store, track and manage new tasks, as well as monitor the progress of employees on the team.


Continuous training is needed not only to improve the skills of your employees but also to build working relationships among their fellow workers. A harmonious working relationship within the team, plus increased knowledge about their fields are great ingredients for success.

Incorporate technology

A lot of companies incorporate the use of technology in their daily business operations. Do not get left behind. Utilise such systems as well. A database where your employees can work, see their progress and at the same time communicate with each other real time is becoming popular. By developing an app your people can use whenever and wherever they are to get their job done can help not just your employees, but your company as well.

Take care of your people and see your business thrive in return. Effectively managing your human capital is one of the keys to having a business that grows.

4 Proven Ways to Boost Your Business


It takes time and persistence to succeed in business. By working smart, however, you can achieve your expansion goals with less time and effort compared to what others put in.

These four proven tricks help you grow your business:

Recruit Wisely

Successful entrepreneurs know the value of hiring the right staff. If you are in the finance sector, the need to hire the ideal candidates is particularly important, given the sensitive nature of the industry. Consult an accounting and financial services recruitment agency to select and hire the right people for your company.

Value Your Employees

It is one thing to hire the right employees. It is quite another to retain them and get the best out of them. Keep your employees satisfied and productive. Find ways to motivate, guide and support them. Be kind and respectful to them. In turn, they will be eager to reward you with loyalty, hard work and productivity.

Keep Customers Happy

All great entrepreneurs are willing to spend long hours to find ways of satisfying their clients. Go out of your way to know who your customers are, and look for ways to meet their needs. Encourage your customer’s feedback and perspectives, and work on them. With this attitude, you can guarantee the growth of your business.

Sell Online

The online market is growing at a massive rate. More and more customers are shopping online. Develop an online marketing strategy to benefit from this incredibly lucrative marketplace. The biggest advantage of online marketing is that it levels the playing field. You could compete with giant multinationals even if you are still a startup.

The business environment can be viciously competitive, particularly if you are in the financial sector. You will need to have a smart strategy to thrive. Provided you take the right steps, you can succeed where others struggle.

Jumbo Mortgage: What is It and is it Ideal for Me?

Mortgage Loan in BaltimoreA jumbo loan, likewise called a jumbo mortgage or non-conforming mortgage, is basically a type of home financing that surpasses the FHFA or Federal Housing Finance Agency’s conforming loan limits. In turn, not like conventional loans, jumbo loans can’t be bought, securitized or guaranteed by Freddie Mac or Fannie Mae. Developed for financing more high-end properties in more competitive property markets, jumbo loans come with different tax implications and underwriting requirements.

How “Jumbo” is a Jumbo Loan Exactly?

Primary Residential Mortgage, Inc. notes that the answer to this question will differ from one county and state to another as set by the FHFA. For example, this 2017, the FHA set a maximum limit of $424,100 for one-unit properties, for the majority of states, says a mortgage broker in Baltimore. This essentially means that presently, a home loan that’s higher than $424,100 would be considered a jumbo mortgage in most states. However, this loan limit would be higher in other states with more costly property prices, such that in one of the high-cost areas, a mortgage is considered a jumbo mortgage if it exceeds $636,150.

For a clearer breakdown, there are about 3,134 counties across the U.S. and out of these counties, 2,916 have a conforming loan limit of only $424,100, while 108 counties follow the $636,150 limit. These counties include San Francisco, Los Angeles, and New York. Most of these high-cost zones are located in California because it is home to the majority of the most luxurious housing markets in the whole country.

There are likewise 115 counties with limits that exceed $424,100, but are lower than $636,150, such as in Baltimore, Maryland wherein the limit is $517,500. On the other hand, conforming loan limits are typically higher in states outside the continental United States. Five counties in Hawaii for example, have loan limits between $721,050 and $636,150.

Should You Consider a Jumbo Loan?

Although the interest rates on jumbo mortgages are almost close to that of conventional home loans, it’s still best that you do your own due diligence and compare loan products that might be right up your alley. For instance, you might find that taking out two conforming mortgages with lower limits might be more appropriate for your financial conditions instead of a jumbo mortgage.

These Strategies Enable You to Localise Your Social Campaigns

Localise Your Social Campaigns in MelbourneLocalisation of marketing campaigns is a must; you no longer have to execute a general approach to a particular city or any place. All you have to do is focus your efforts on a specific locality; changes in the algorithms of search engines have made this possible.

To get ahead of the curve industry professionals at cite the following ways for a successful social media campaign:

Defining the Local Audience

People from different countries or even just another city have their own quirks and may use a variety of social platforms. As a marketer, you must first consider which site is popular in the markets you want to enter. The usual suspects are Facebook, Twitter and YouTube; but, look for alternatives to broaden your reach, or if you are offering a specific service or product that requires great images or videos.

Now that you know the popularity of certain social networking websites, identifying the behaviour and usage of users enables you to implement the right strategy that converts and engages.

Culture Matters

You want your message to translate effectively in whatever city or country you want to sell your products or services in. The content you publish must be relevant to the culture you want to speak to. Read up on a local news about the political and social issues that are important to people you want to reach out to. This prevents you from accidentally publishing insensitive material that may turn your audience off.

Set the Tone

The tone of the campaign you execute is just as important as the culture you want to include in your messaging. This is more about studying the attitude and personality of the audience you want to communicate to. Desk and field research provide you with the insights you need to launch effective campaigns.

These are some of the things to consider when localising your social media campaigns. When you understand these, you are able to create an effective message that resonates with your intended audience.

Sowing the Seeds for Success: Establishing Your Business in New Zealand

business start-up
New Zealand has the reputation for being a country that welcomes new businesses with open arms. This does not, however, mean you can carelessly dive into just any venture.

Know What You Need

Most of the paperwork you need to register your business is available online. This means you can easily review, prepare and submit the necessary materials to get your business off the ground. Remember: that the country will welcome you with open arms doesn’t mean you’re allowed to be lax with your papers.

When it comes to anything that involves money, it’s best to get some professional help. Work with the right financial advisors, such as Accounting North Ltd.

Read the Fine Print

You can easily complete all your official documents within hours but before turning anything in, read everything. Not just twice, which is what most folk would recommend. Go over everything at least three times to make sure you understand everything correctly. And if you have any questions, make sure to ask. No one ever gets in trouble for requesting clarification, but you can definitely get in over your head if you don’t.

Choose Your Structure

As in other countries, you have to choose the structure that is appropriate for your business. Most small business owners start out as sole traders. This means they need to be on top of everything related to the business, top to bottom. A partnership is similar to being a sole trader in that each partner is equally responsible for maintaining the business, including sharing the profits and liabilities the business may get into. Because of this, partnership agreements should be well thought-out to easily handle future changes and possible conflicts.

Limited liability companies are a favourite among many business owners. An LLC separates the personal assets of the owners from their business ones and vice versa. These types of companies are registered through the Companies Office.

Know Your Core

It’s not enough to have the guts to go into business. You must also surround yourself with the necessary support. If you are based in Auckland, have advisors on board who are familiar with the local market. This includes professionals like financial advisors, attorneys, and accountants. Hire people who understand your vision. By doing so, you can be better assured of a great start for your venture.

A Year of Firsts: Making Your Website Mobile-First

Mobile UserThere has always been an emphasis on brands making their websites accessible to mobile users. In 2017, the need becomes more pronounced. As a predicted SEO trend back in December, coinciding with Google’s announcement of the Mobile-First Index in November, there is a pressing need for it now.

Before you work with SEO companies in Raleigh, here are some things you need to know:

The Lowdown on Google’s Mobile-First Index

Google has been making a steady crawl catering to mobile users, especially now that these people have outgrown those on desktops. Instead of simply factoring in a website’s mobile responsiveness in its overall ranking, the company announced that it will be creating a mobile-first index specifically for these users.

What is indexing, anyway? First, Google crawls websites, gathering data on what they offer as a brand and what their individual pages specifically provide. It uses a process called “indexing,” a systematic way of noting the sites’ data, and stores all of these into a database. It then makes copies of these pages in a format readable for its algorithms.

This new way of indexing may affect websites differently, depending on what kind of website a brand has. This is where having a responsive mobile design comes in handy, as not a lot would change with a mobile index. If you want to rank in both mobile and desktop searches, make sure you have dedicated sites that work for both channels.

Could this be the end for desktop SEO? Well, it’s plausible, seeing that there are now more mobile searches compared to desktop searches over the past few years.

Mobile-Friendly WebsiteSetting Your Website to be Mobile-First

Over the past few years, you can actually look back at the updates that led to Google rolling out its most recent mobile-friendly update in May 2016. With the announcement of Google’s mobile-first index, how can you do your part in preparing your website for such a huge update?

  • Check if Your Site is Optimized for Mobile Users – Before making your website mobile-first, check if it is mobile-friendly. After which, make sure that you perform a comprehensive site audit.
  • Make Voice Search a Priority – Did you know that 55% of teenagers and 40% of adults were already using voice search back in 2014? This may be the time for you to optimize your website for various virtual assistants.
  • Put an Emphasis on Local Search – Because voice search is becoming popular, you can also see an increase in local searches. If you want to be mobile-first, aim to be one of the top results whenever someone looks for services that you offer in the area.

Google hasn’t officially rolled out the Mobile-First Index yet, but it will surely come in the near future, which is why it’s better to start upping the ante with your website – from being mobile-friendly to mobile-first. For now, it would be great if you knew what problems you may encounter during the transition and which precautions you can take to get a headstart on your mobile preparations.

If you don’t have a mobile responsive website yet, it’s time to get one. While your website will still rank in the new index, it won’t go as high as it can under a mobile-oriented format.