Category Archives: Marketing and Brands

3 Tips To Step Up Your Business’s Profits

Woman working on laptop and calculatorEveryone knows that having a profitable business does not come easily. The goal for most companies to increase their profits to be able to grow. Thankfully, it can be done with good planning methods and action. By changing up and adding a few things, you will be able to improve your business’s profits.

Here are three methods that you should try to raise your business’s revenue.


Marketing is essential for any business, whether you want to have more income or credibility. How will people be able to purchase your products without knowing about it?

Going to an ad agency makes all the difference in the world. These agencies are professionals who will know what advertising platform is best for your business. If you are wondering about what kind of advertisements are available, Red Rider Creative is willing to offer their expert advice.

Removing the Unnecessary

The first step to owning a productive business is to remove anything negative. For example, if you notice that there is underperforming staff in your business, you can either retrain or remove them from your business. This can also include suppliers and partners that have been giving more trouble than benefits to the company.

This will create a healthy working environment for your efficient employees to work in to promote a growing business. That way, you will not be wasting any money on anything that is fruitless.

Customer Service

The quality of your customer service can significantly affect how people see your business. Studies have shown that 78% of customers won’t purchase from a company that has poor customer service.

If you have kind, friendly customer service available, your clients will be more pleased with your business. It also shows that you genuinely care about your customers and only want to offer them the best with expert client service.

You will be able to have an advantage over your competitors and raise your profits once you have done these three steps to ensure your company’s growth.

How to Understand Google’s Ranking Criteria

SEO on laptop screenSearch engine optimization underwent some changes when Google updated its criteria for ranking websites. The changes are meant to help users get reliable information from reputable sites. The intention is noble, but it made website owners work even harder for ranking.

In Utah, search engine optimization has gotten more difficult because of these changes in the site ranking system. SEO specialist SEO Werkz states that knowing what the criteria are can help you make the necessary adjustments to improve your ranking. Here are some of the criteria Google uses to rank your site.

How Long the Site Has Existed

This particular requirement puts websites that have a good history and have been around for quite some time at an advantage. Younger or new sites will have to work really hard with their SEO to get any notice from Google.

Relevant Keywords/Content

Keywords are still a major ranking factor in Google. This time though the search engine is wary of sites that use “too much” keywords. You can still include it in the title, description, meta tags, and content. Just don’t overuse or you run the risk of getting penalized.

For the moment, it’s better to add keywords once or twice in your content. Aside from keywords, content is now a major factor in getting a favorable rank from Google. Website owners should only publish quality content free of grammatical errors.

Quality of Links

Linking various content on your website is a plus factor in Google’s eyes. Outside sites that link to your website can also improve your ranking. On the other hand, your rank can drop if these links are not up to Google’s standards.


Research shows many people using mobile devices in surfing the net. Google has taken note of this and consider mobile-friendliness as a criterion for ranking. To see if your site is your mobile-friendly, visit it using a tablet or smartphone.

Site Security

Improve your site’s defenses against malware and viruses to improve ranking. Google currently considers site security as an important factor. There are two ways to protect your site. One of them is to get an SSL certificate.

You need to keep the servers free from infection while keeping your anti-virus protection up to date.

Those are some of the criteria Google has introduced to determine the value your website provides users. These include quality content and links as well as the proper use keywords. Meeting these requirements as soon as possible can go a long way in putting your site at the top page of Google search results.

There is also the need to secure your site and servers from malware and viruses. Following these latest Google requirements will make your site and content popular with users.

The Services Digital Marketing Agencies Offer

People discussing in front of laptopDigital marketing is the online version of traditional marketing. It peruses digital channels, such as search engines, social media, email, and websites, to connect with current and potential customers.

In Massachusetts, a digital marketing agency is as robust as any other tech company. A great number of digital marketing agencies serve small and medium-sized businesses, either via a B2B and B2C approach. When planning for marketing services, expect a plethora of services to suit your business needs.


Typically, a digital marketing agency will have a design unit, one that services the main engine that holds all the content and capabilities of your website. This includes web design and development, mobile application development, and user experience or user interface design.


Pay-per-click marketing (PPC) and search engine optimization (SEO) are two of the most used marketing tactics online. PPC pays a publisher for every click made on your ad. SEO optimizes a website’s rank by putting the website higher on search engine results pages.


Content marketing and social media marketing are a staple in digital marketing firms. They are reliable tactics to generate brand awareness, improve traffic, and generate leads. Other services include email management and reputation management.


Marketing consulting services such as public relations, brand development, marketing strategy, CRM consulting, and digital performance marketing are also flourishing among Massachusetts digital marketing firms.


A rather new type of service is analytics. Coupled with decision science metrics, analytics aims to produce insights from large data sets gathered from web traffic, social media data. Analytics is an important approach to understand the behavior of consumers.

Other Services

Other services that one will expect from a digital marketing firm are marketing automation services, video production, and lead and demand generation.

Massachusetts is teeming with digital marketing companies. Each of which provides innovative online strategies to market your company’s products and services effectively.

How Can You Use Social Video to Promote Your Hotel?

Social media marketing

Social videos are content for platforms such as YouTube, Facebook, Instagram and other similar websites. These allow you to reach your audience and provide them with engaging and entertaining videos for them to watch and share.

A hotel marketing agency cites the following ways on how you can effectively leverage videos for social media.

Boost Visibility

If you want to be more visible online, videos are the way to go. This content type is interactive, and people are more receptive to it because they just click play and watch. Virtual tours of your rooms and facilities enable potential guests to visualize themselves staying in your establishment. Post the video on sites such as YouTube, Vimeo, Google Videos and other similar platforms. Make sure to include the search terms on the tags, description and title to improve its page rank.

Connect with Guests

Videos are an effective way to personal the experience of current and potential guests. Using hotel staff in the videos, you produce and publish create a connection with a guest, because they see a human face behind the establishment. This enables you to create a strong client relationship and improve the reach of your content.

One way to connect with clients using videos is to feature staff walking viewers to the best features and facilities of your hotel. Use input from former guests to determine which parts of your establishment to feature on the video.

Engage and Inform

Videos are effective at engaging and informing an audience; you get to discuss the best features, suites and promotions that your hotel offers with a video. You also engage your viewers because they get a virtual tour of your establishment. Create an editorial calendar to organize the videos you publish and share; it also gives you a sense of direction as to what theme to use for the content.

These are some of the ways that enable you to use videos effectively. Implement these to get the results you are looking for when sharing on social media.

The United Airlines PR Crisis Teaches a Thing or Two About Handling Fiascos

United Airlines SeatsUnited Airlines wassdt in the spotlight for the entirety of April 2017 because of a series of interesting debacles.

On separate instances, the airline barred two girls wearing leggings from boarding the plane and forcibly removed a paying manager. Then, a scorpion stung a man while in-flight, as a healthy, prize-winning rabbit passed away on another flight. To cap it off, one of the airline’s passenger planes had an engine malfunction that resulted in an emergency landing.

The PR team of United Airlines has obviously been very busy, working non-stop to manage the airline’s reputation. Your PR firm can learn a thing or two from the airline brand’s crisis.

Even PR Firms Need Assistance with Communication

PR firms consistently stay in touch with the media channels and influencers in their circle but, as the social network for media relations, Babbler, iterated, you can still communicate better with your peers.

United Airlines addressed the series of debacles with carefully-worded press releases that served as apologies from the CEO and the entire airline. The public’s initial reaction was negative, so many disregarded its statements.

The lesson here is to align your firm with a partner that knows how to effectively relay your message. You may not be able to control public opinion, but you’ll have a higher chance of straightening out the facts with a good partner.

Genuine Apology Goes a Long Way

The individual or the organization that you handle may not have experienced a huge controversy. In case they do, the best way you can approach it is with sincerity. On top of training your team to stay rational during crises, make sure to take personal responsibility. The public will be more forgiving if they feel your instant and heartfelt apology.

Shocking and controversial incidents blow up quickly, especially because of the Internet and mobile devices. As a PR firm, you cannot always prevent them from happening, but a competent communications partner and a genuine approach to such issues will help you cope better.

Some Important Elements of Good Web Design

online marketing

There are successful websites, and there are less successful sites. There may be different factors that play a role in the success of a website, including an already popular brand, but there are some factors that have to do with the website alone. Design, for example, is one.


There are many articles on the Web that advice entrepreneurs to practice basic design, and there are those that recommend finding some creative kid with a computer. These are tactics mostly for those who want to go cheap on their website design. Nothing’s wrong with those ideas; you might just get lucky.


But if you are willing to pay a reasonable cost, it is more advisable to pay a professional web design service firm in Boston or elsewhere.


Professional designers understand what can make a website successful, based largely on the nature of the business. They also know the elements that a good website should possess. Those elements, which are often crucial to success, include the following:


Typography that can work for your brand


Young and inexperienced designers may choose different fonts without any thought to how those fonts may affect the design or brand identity. But professionals know how fonts make a difference. Great websites do not overuse fonts, and they never saturate readers with too many different font families.


Your typography may give subtle hints on what you do or offer, and eventually, your font alone may cue in customers on your brand.


Large and beautiful images


Of course, people are visual. And good images that are large and easily seen are a great element of design. With a good image overlaid with text, your customers do not even need too many buttons or calls to action; they automatically scroll down to find out more.




Video is a necessary part of many websites. Using a video instead of an image alone may be more efficient in some instances. Users only have to click a play button to find out more about your products.


 These are only a handful of elements your website design should possess. The popular elements can change anytime, even more reason to ask a professional to design your website.

Offline Marketing Methods for Your Veterinary Clinic

Veterinarian Examining a Cat

Veterinarian Examining a CatMarketing is more than just vying for the best billboard spot. Today, it also means having the most online traffic and engagement. Many businesses spend their resources marketing their brands online that they forgot to promote their products or services offline. Do not be one of them.

Below are some alternative ways to market your veterinary clinic services effectively. Covering both online and offline bases can help your clinic have a wider customer reach.

Promotional freebies

People love freebies. Giving away customized veterinary promotional products that have your logo is one way to help people recall your brand name and services. Pens, pads, mugs, and bags are things that people use on a regular basis, making them great promotional items.

Loyalty rewards

Keep your customers coming back by offering loyalty rewards. Giving them points for every visit and reward them with discounts, coupons, or freebies after reaching a certain amount.

Get testimonials

Have a board and let your customers write short testimonials about their experiences with your services. Feedback from fellow customers can boost customers’ trust and validate their decision of choosing your clinic.

Be visible in the community

Participate in community outreach programs. Doing so can make your clinic visible and known to the public. This is also one way to showcase your talents and skills. Allowing people to see you working firsthand is a good marketing strategy.

Word of mouth

You have a good chance of getting a new client through referrals or word of mouth. Perform well and watch your current customers do the marketing for you.

There is no easy way to market your services, but there are smarter ways to do so. Not forgetting your offline base is one of them. Follow these recommendations to increase your clinic’s popularity in your service areas.

Managing Employees: Effective Ways to do so

Manager with employee iconEmployees play a huge role in the success or failure of a company. Too many companies miss out on enormous growth opportunities that lead directly to profitability because they don’t manage talent efficiently.

However, managing a group of people with diverse skill sets and backgrounds are easier said than done. Therefore, effort should be given in unifying people together to have a more solid foundation for your company.

Ways to effectively manage your human capital

Utilise the system

There is various software that different companies use to manage their human capital. Effectively using human resource database management systems can help a company record personal information, payroll and other information relevant to the company.


Aside from handling your current employees, it is essential to have a mechanism to welcome new ones. This is usually done through an onboarding system. Having one makes it easier for employers to store, track and manage new tasks, as well as monitor the progress of employees on the team.


Continuous training is needed not only to improve the skills of your employees but also to build working relationships among their fellow workers. A harmonious working relationship within the team, plus increased knowledge about their fields are great ingredients for success.

Incorporate technology

A lot of companies incorporate the use of technology in their daily business operations. Do not get left behind. Utilise such systems as well. A database where your employees can work, see their progress and at the same time communicate with each other real time is becoming popular. By developing an app your people can use whenever and wherever they are to get their job done can help not just your employees, but your company as well.

Take care of your people and see your business thrive in return. Effectively managing your human capital is one of the keys to having a business that grows.

4 Proven Ways to Boost Your Business


It takes time and persistence to succeed in business. By working smart, however, you can achieve your expansion goals with less time and effort compared to what others put in.

These four proven tricks help you grow your business:

Recruit Wisely

Successful entrepreneurs know the value of hiring the right staff. If you are in the finance sector, the need to hire the ideal candidates is particularly important, given the sensitive nature of the industry. Consult an accounting and financial services recruitment agency to select and hire the right people for your company.

Value Your Employees

It is one thing to hire the right employees. It is quite another to retain them and get the best out of them. Keep your employees satisfied and productive. Find ways to motivate, guide and support them. Be kind and respectful to them. In turn, they will be eager to reward you with loyalty, hard work and productivity.

Keep Customers Happy

All great entrepreneurs are willing to spend long hours to find ways of satisfying their clients. Go out of your way to know who your customers are, and look for ways to meet their needs. Encourage your customer’s feedback and perspectives, and work on them. With this attitude, you can guarantee the growth of your business.

Sell Online

The online market is growing at a massive rate. More and more customers are shopping online. Develop an online marketing strategy to benefit from this incredibly lucrative marketplace. The biggest advantage of online marketing is that it levels the playing field. You could compete with giant multinationals even if you are still a startup.

The business environment can be viciously competitive, particularly if you are in the financial sector. You will need to have a smart strategy to thrive. Provided you take the right steps, you can succeed where others struggle.

Jumbo Mortgage: What is It and is it Ideal for Me?

Mortgage Loan in BaltimoreA jumbo loan, likewise called a jumbo mortgage or non-conforming mortgage, is basically a type of home financing that surpasses the FHFA or Federal Housing Finance Agency’s conforming loan limits. In turn, not like conventional loans, jumbo loans can’t be bought, securitized or guaranteed by Freddie Mac or Fannie Mae. Developed for financing more high-end properties in more competitive property markets, jumbo loans come with different tax implications and underwriting requirements.

How “Jumbo” is a Jumbo Loan Exactly?

Primary Residential Mortgage, Inc. notes that the answer to this question will differ from one county and state to another as set by the FHFA. For example, this 2017, the FHA set a maximum limit of $424,100 for one-unit properties, for the majority of states, says a mortgage broker in Baltimore. This essentially means that presently, a home loan that’s higher than $424,100 would be considered a jumbo mortgage in most states. However, this loan limit would be higher in other states with more costly property prices, such that in one of the high-cost areas, a mortgage is considered a jumbo mortgage if it exceeds $636,150.

For a clearer breakdown, there are about 3,134 counties across the U.S. and out of these counties, 2,916 have a conforming loan limit of only $424,100, while 108 counties follow the $636,150 limit. These counties include San Francisco, Los Angeles, and New York. Most of these high-cost zones are located in California because it is home to the majority of the most luxurious housing markets in the whole country.

There are likewise 115 counties with limits that exceed $424,100, but are lower than $636,150, such as in Baltimore, Maryland wherein the limit is $517,500. On the other hand, conforming loan limits are typically higher in states outside the continental United States. Five counties in Hawaii for example, have loan limits between $721,050 and $636,150.

Should You Consider a Jumbo Loan?

Although the interest rates on jumbo mortgages are almost close to that of conventional home loans, it’s still best that you do your own due diligence and compare loan products that might be right up your alley. For instance, you might find that taking out two conforming mortgages with lower limits might be more appropriate for your financial conditions instead of a jumbo mortgage.