Category Archives: Marketing and Brands

Ensure A Successful Online Presence with 2 Smart Moves

Man using laptop at office

Man using laptop at officeOn average, the typical American spends about eleven hours on their electronic devices. Such trends offer you a rare chance to reach out to more customers and grow your business, says a Denver, Colorado SEO expert. Forging a strong relationship is the key to succeeding in this super competitive and lucrative marketing sector.

1. Nurture Your Brand’s Followers

It is no longer enough to just have a presence on the Internet. You need to create a tribe of loyal followers. By building up a dedicated group of followers, you will have a user base that will look forward to your next blog post and buy your products and services.

To start with, you need to define and refine your target market. Look at the solutions your products provide and work your way back to who benefits most from the problems they solve. Such an approach lets you create a detailed buyer persona, which is key to a successful online presence.

2. Speak to Your Audience

Once you’ve created a responsive website and ensured a beautiful layout and great loading speeds, it’s time to kick your efforts into high gear. You need to populate the site with gems that get your readers bookmarking the pages and sharing them with your friends.

For the best results, you need to address the problems that your target audience struggle with as this creates a resonance. Doing so establishes you as an authority in the field, making it easy to build trust with your audience.

While lucrative, the online market is a well of opportunity that requires the deft hand of a professional in the field so you can realize the benefits. With the right approach, you can create a great relationship with your audience, which makes it for them to trust your brand and buy from you.

Which Digital Marketing Strategy is Best for Your Business?

building blocks of SEOFor any business to remain competitive and relevant in the online marketplace, it must use effective digital marketing. For beginners or those who are new to the digital world, it might be difficult to navigate through the various tactics and channels that can be used to grow a business.

On the same note, some small businesses operate under tight budgets and they can’t afford to invest in all types of digital marketing operations. That said, it’s important that you choose specific types of digital marketing strategy carefully before hiring an SEO agency in Virginia.

Content Marketing

This strategic marketing approach is focused on the generation and distribution of relevant, consistent, and valuable content that aims to attract and sustain a well-defined audience. Content marketing makes the business come out as more of a partner as opposed to an advertiser. This makes your target audience find the site relevant to their needs.

Search Engine Optimization or SEO

This is the process of optimizing websites and/or content so that they will be presented on the results page of search engines, such as Google, Bing, or Yahoo. These search engines decide on the content or websites to show for a specific search according to the keyword mentioned. As such, SEO requires you to use key phrases or keywords to get clear links to your website or content.

Search Engine Marketing

In this category, you as the marketer will pay the search engine a given sum of money for them to send a marketing message at different areas that are within the specific keywords. The perfect example of this marketing strategy is Google AdWords.

Besides the various efforts to drive traffic to your website, never forget to polish up the most important part of it: the website design. According to research, at least 94% of people will reject or dismiss your website based on its design. Therefore, ensure that your web designer gives you the best design for maximum customer retention.

3 High-Impact Advertising Ideas to Try Out

Group of people discussing how to advertiseDo you know that the average American gets exposed to over 5,000 ads every day? Of that number, a potential client will take note of less than 200 advertisements and engage with less than 15.

These figures are important, as they point to the fierce competition for businesses out there. And to win, you must be the best. Yes, it’s possible. Here are a few new ideas to try out:

1. Invest in mobile advertising

You’ve probably noticed that more companies are using vehicle wraps in Utah and other states as advertisement tools. There’s a fantastic reason for that. First, vehicle wraps are extremely affordable yet incredibly effective.

Vehicle advertising does what some other marketing strategies don’t. The vehicle goes out there to where people are, leaving impressions on people from different walks of life every day. Just one wrap can reach a multitude of customers in many places.

2. Include cute animals in your ads

People love adorable animals and showing some of them in your advertisements can work to your advantage. A few cute puppies or kittens can create a great impression on people, who then transfer those feelings to your product. So, the next time you are developing an ad, be sure to feature a couple of gorgeous creatures in the video.

3. Reference pop-culture in the ads

Any advertisement that features a celebrity will always result in pop-culture references, so why not take advantage of this reality? Of course, it may not be possible to have the celebrity appear in your ad. Not to worry. Even a sly reference to the person or a hit movie should do the trick. Just don’t go overboard so you won’t offend anyone.

Getting noticed in a highly competitive business world is not easy, but it’s essential if you wish to succeed. The way to achieve this is to keep implementing new and creative advertising ideas that your audience will love.

First 3 Things a New Boater Should Know

Boat covered at a dockWelcome to the world of boating. As you embark on this new world of adventure, there are a few things you need to master if you’re looking for the greatest pleasure out on the open waters. A lot of this information is common sense, but it’s still crucial that you get to understand it to keep both yourself and your vessel safe. Here are three tips to always keep in mind.

1. Learn boat maintenance tips

Among the essential boating skills boaters need to learn is how to protect their investment. Just like your car, your boat needs constant watchfulness and consistent care to stay in great shape. The first thing you need to buy now is one of the top quality custom-made pontoon boat covers. That protects your boat from the elements. You’ll need to clean the boat and change the fluids as necessary. Watch out for dents and perform repairs and replacements as required.

2. Mind the weather

Before you head out into the lake, it’s very important that you first find out about the weather conditions in your area. Don’t leave the shore if the weatherman says there’s going to be a storm during the day. If you’re out in the sea and notice that clouds are darkening and the winds are becoming volatile, get off the water immediately.

3. Go slow

The essential safety advice for beginners is to go slow. You’ll look like a pro. But more importantly, you need to know that the ramp is public, so everyone is going to be there, including the slowest ones. Going fast risks collision. As you start out, do the majority of controlling your vessel at the brake pedal.

It takes quite a bit of diligence and dedication to get to know your boat better, but don’t let that deter you from enjoying boating to the fullest. With time, you’ll find that things become easier every time you’re aboard.

3 Tips To Step Up Your Business’s Profits

Woman working on laptop and calculatorEveryone knows that having a profitable business does not come easily. The goal for most companies to increase their profits to be able to grow. Thankfully, it can be done with good planning methods and action. By changing up and adding a few things, you will be able to improve your business’s profits.

Here are three methods that you should try to raise your business’s revenue.


Marketing is essential for any business, whether you want to have more income or credibility. How will people be able to purchase your products without knowing about it?

Going to an ad agency makes all the difference in the world. These agencies are professionals who will know what advertising platform is best for your business. If you are wondering about what kind of advertisements are available, Red Rider Creative is willing to offer their expert advice.

Removing the Unnecessary

The first step to owning a productive business is to remove anything negative. For example, if you notice that there is underperforming staff in your business, you can either retrain or remove them from your business. This can also include suppliers and partners that have been giving more trouble than benefits to the company.

This will create a healthy working environment for your efficient employees to work in to promote a growing business. That way, you will not be wasting any money on anything that is fruitless.

Customer Service

The quality of your customer service can significantly affect how people see your business. Studies have shown that 78% of customers won’t purchase from a company that has poor customer service.

If you have kind, friendly customer service available, your clients will be more pleased with your business. It also shows that you genuinely care about your customers and only want to offer them the best with expert client service.

You will be able to have an advantage over your competitors and raise your profits once you have done these three steps to ensure your company’s growth.

How to Understand Google’s Ranking Criteria

SEO on laptop screenSearch engine optimization underwent some changes when Google updated its criteria for ranking websites. The changes are meant to help users get reliable information from reputable sites. The intention is noble, but it made website owners work even harder for ranking.

In Utah, search engine optimization has gotten more difficult because of these changes in the site ranking system. SEO specialist SEO Werkz states that knowing what the criteria are can help you make the necessary adjustments to improve your ranking. Here are some of the criteria Google uses to rank your site.

How Long the Site Has Existed

This particular requirement puts websites that have a good history and have been around for quite some time at an advantage. Younger or new sites will have to work really hard with their SEO to get any notice from Google.

Relevant Keywords/Content

Keywords are still a major ranking factor in Google. This time though the search engine is wary of sites that use “too much” keywords. You can still include it in the title, description, meta tags, and content. Just don’t overuse or you run the risk of getting penalized.

For the moment, it’s better to add keywords once or twice in your content. Aside from keywords, content is now a major factor in getting a favorable rank from Google. Website owners should only publish quality content free of grammatical errors.

Quality of Links

Linking various content on your website is a plus factor in Google’s eyes. Outside sites that link to your website can also improve your ranking. On the other hand, your rank can drop if these links are not up to Google’s standards.


Research shows many people using mobile devices in surfing the net. Google has taken note of this and consider mobile-friendliness as a criterion for ranking. To see if your site is your mobile-friendly, visit it using a tablet or smartphone.

Site Security

Improve your site’s defenses against malware and viruses to improve ranking. Google currently considers site security as an important factor. There are two ways to protect your site. One of them is to get an SSL certificate.

You need to keep the servers free from infection while keeping your anti-virus protection up to date.

Those are some of the criteria Google has introduced to determine the value your website provides users. These include quality content and links as well as the proper use keywords. Meeting these requirements as soon as possible can go a long way in putting your site at the top page of Google search results.

There is also the need to secure your site and servers from malware and viruses. Following these latest Google requirements will make your site and content popular with users.

The Services Digital Marketing Agencies Offer

People discussing in front of laptopDigital marketing is the online version of traditional marketing. It peruses digital channels, such as search engines, social media, email, and websites, to connect with current and potential customers.

In Massachusetts, a digital marketing agency is as robust as any other tech company. A great number of digital marketing agencies serve small and medium-sized businesses, either via a B2B and B2C approach. When planning for marketing services, expect a plethora of services to suit your business needs.


Typically, a digital marketing agency will have a design unit, one that services the main engine that holds all the content and capabilities of your website. This includes web design and development, mobile application development, and user experience or user interface design.


Pay-per-click marketing (PPC) and search engine optimization (SEO) are two of the most used marketing tactics online. PPC pays a publisher for every click made on your ad. SEO optimizes a website’s rank by putting the website higher on search engine results pages.


Content marketing and social media marketing are a staple in digital marketing firms. They are reliable tactics to generate brand awareness, improve traffic, and generate leads. Other services include email management and reputation management.


Marketing consulting services such as public relations, brand development, marketing strategy, CRM consulting, and digital performance marketing are also flourishing among Massachusetts digital marketing firms.


A rather new type of service is analytics. Coupled with decision science metrics, analytics aims to produce insights from large data sets gathered from web traffic, social media data. Analytics is an important approach to understand the behavior of consumers.

Other Services

Other services that one will expect from a digital marketing firm are marketing automation services, video production, and lead and demand generation.

Massachusetts is teeming with digital marketing companies. Each of which provides innovative online strategies to market your company’s products and services effectively.

How Can You Use Social Video to Promote Your Hotel?

Social media marketing

Social videos are content for platforms such as YouTube, Facebook, Instagram and other similar websites. These allow you to reach your audience and provide them with engaging and entertaining videos for them to watch and share.

A hotel marketing agency cites the following ways on how you can effectively leverage videos for social media.

Boost Visibility

If you want to be more visible online, videos are the way to go. This content type is interactive, and people are more receptive to it because they just click play and watch. Virtual tours of your rooms and facilities enable potential guests to visualize themselves staying in your establishment. Post the video on sites such as YouTube, Vimeo, Google Videos and other similar platforms. Make sure to include the search terms on the tags, description and title to improve its page rank.

Connect with Guests

Videos are an effective way to personal the experience of current and potential guests. Using hotel staff in the videos, you produce and publish create a connection with a guest, because they see a human face behind the establishment. This enables you to create a strong client relationship and improve the reach of your content.

One way to connect with clients using videos is to feature staff walking viewers to the best features and facilities of your hotel. Use input from former guests to determine which parts of your establishment to feature on the video.

Engage and Inform

Videos are effective at engaging and informing an audience; you get to discuss the best features, suites and promotions that your hotel offers with a video. You also engage your viewers because they get a virtual tour of your establishment. Create an editorial calendar to organize the videos you publish and share; it also gives you a sense of direction as to what theme to use for the content.

These are some of the ways that enable you to use videos effectively. Implement these to get the results you are looking for when sharing on social media.

The United Airlines PR Crisis Teaches a Thing or Two About Handling Fiascos

United Airlines SeatsUnited Airlines wassdt in the spotlight for the entirety of April 2017 because of a series of interesting debacles.

On separate instances, the airline barred two girls wearing leggings from boarding the plane and forcibly removed a paying manager. Then, a scorpion stung a man while in-flight, as a healthy, prize-winning rabbit passed away on another flight. To cap it off, one of the airline’s passenger planes had an engine malfunction that resulted in an emergency landing.

The PR team of United Airlines has obviously been very busy, working non-stop to manage the airline’s reputation. Your PR firm can learn a thing or two from the airline brand’s crisis.

Even PR Firms Need Assistance with Communication

PR firms consistently stay in touch with the media channels and influencers in their circle but, as the social network for media relations, Babbler, iterated, you can still communicate better with your peers.

United Airlines addressed the series of debacles with carefully-worded press releases that served as apologies from the CEO and the entire airline. The public’s initial reaction was negative, so many disregarded its statements.

The lesson here is to align your firm with a partner that knows how to effectively relay your message. You may not be able to control public opinion, but you’ll have a higher chance of straightening out the facts with a good partner.

Genuine Apology Goes a Long Way

The individual or the organization that you handle may not have experienced a huge controversy. In case they do, the best way you can approach it is with sincerity. On top of training your team to stay rational during crises, make sure to take personal responsibility. The public will be more forgiving if they feel your instant and heartfelt apology.

Shocking and controversial incidents blow up quickly, especially because of the Internet and mobile devices. As a PR firm, you cannot always prevent them from happening, but a competent communications partner and a genuine approach to such issues will help you cope better.

Some Important Elements of Good Web Design

online marketing

There are successful websites, and there are less successful sites. There may be different factors that play a role in the success of a website, including an already popular brand, but there are some factors that have to do with the website alone. Design, for example, is one.


There are many articles on the Web that advice entrepreneurs to practice basic design, and there are those that recommend finding some creative kid with a computer. These are tactics mostly for those who want to go cheap on their website design. Nothing’s wrong with those ideas; you might just get lucky.


But if you are willing to pay a reasonable cost, it is more advisable to pay a professional web design service firm in Boston or elsewhere.


Professional designers understand what can make a website successful, based largely on the nature of the business. They also know the elements that a good website should possess. Those elements, which are often crucial to success, include the following:


Typography that can work for your brand


Young and inexperienced designers may choose different fonts without any thought to how those fonts may affect the design or brand identity. But professionals know how fonts make a difference. Great websites do not overuse fonts, and they never saturate readers with too many different font families.


Your typography may give subtle hints on what you do or offer, and eventually, your font alone may cue in customers on your brand.


Large and beautiful images


Of course, people are visual. And good images that are large and easily seen are a great element of design. With a good image overlaid with text, your customers do not even need too many buttons or calls to action; they automatically scroll down to find out more.




Video is a necessary part of many websites. Using a video instead of an image alone may be more efficient in some instances. Users only have to click a play button to find out more about your products.


 These are only a handful of elements your website design should possess. The popular elements can change anytime, even more reason to ask a professional to design your website.