Category Archives: Branding

The Psychology Behind the Design and Color of Safety Signs

Image of a safety sign

Image of a safety signSafety signs give people general information to stay safe. They also help people navigate through a new place or establishment. You may wonder why signs look the way they do, and why sign makers use particular colors for specific signs. Their design relies on their purpose and the message they are sending.

Safety Sign Standards

Safety signs come in five colors according to the information they provide:

  • Red: danger
  • Orange: warning
  • Yellow: caution
  • Blue: notice
  • Green: safety instructions

They also come in different shapes based on their category. Clarionsafety.com says that simple one-word/one-image signs are outdated and lack information. The designs have changed over the past 100 years. Signs now follow standards set by authorities like the ANSI (American National Standards Institute) and the ISO (International Organization for Standardization). The new signs have quick, informative text along with their respective safety colors. They require sufficient information and warning and must communicate such messages more clearly.

The Psychology of Safety Signs

There’s a psychology that goes into safety sign patterns. Colors must not only send important messages but also catch people’s attention. Safety sign standards consider the intensity of colors and tie them with the urgency of the message. When a sign needs to be readable, it should have a color that’s easy on the eyes like blue or green. If a sign demands immediate attention, they come in red or yellow.

Some signs serve as activators and instruct people about safety measures. Some encourage individuals to make these safety precautions a habit. However, the challenge comes with making them stop, look, and read. Because people can be distracted, some signs use other techniques to grab attention especially when they are text-heavy. Some companies, for instance, use a dash of wit and humor to make signs less forceful and more interesting.

Changing the current behavior of individuals or starting a new habit is the primary challenge of safety signs. They carry enormous responsibilities that can save lives, so it’s important that they are designed appropriately and more efficiently.

Important Role an Ad Agency Plays in the Success of Your Business

Advertisers on a MeetingIf you want to get ahead, your brand must stand out from the rest of the competition. You must persuade and convince your target customers to patronize your product and choose it over other brands.

That is where an effective ad agency in Salt Lake City such as Red Rider Creative can help your business.

What Is an Advertising Agency?

An ad agency works with a client company in creating a goal-oriented and effective advertising campaign. The aim is to make the target customers see the client in a positive light. The ad agency helps connect the company with its target market.

Using persuasive, unique, and attention-grabbing ads can make your brand stand out.

Duties of an Advertising Agency

Following are the things that your ad agency can do for your business:

Understand the Company and Its Products/Services. – To come up with an effective campaign, the agency must first understand the client company and what it is all about. They must get well acquainted with the client’s products and services.

Plan and Create an Effective Ad Campaign. – The creative process of planning and brainstorming starts once the agency identifies the client’s specific needs.

These may include improving sales, the introduction of new products, highlighting the brand’s benefits, convincing new customers, and retaining old customers. The campaign must be within the client’s budget. The go signal for implementation must come from the client, who may also request for a rework.

Come Up with the Appropriate Strategies. – The strategies will depend on the client’s goals. Some companies outsource all their marketing tasks to their ad agency. The agency then handles the brand building process. They will work to improve sales by using different promotion techniques.

Understand what your ad agency can do for you. This way, you will know what specific functions they can take over from your staff. This will result in a more streamlined and effective advertising campaign.

Marketing and Brand Management: 3 Things You Should Not Do

Brand Management Brand management is not an easy task. Sometimes, you think you’re on top of things, and then suddenly, something goes wrong. You might be wondering what you did wrong or if you could’ve done something to prevent what happened. The thing is the damage has already been done.

That said, watch out for these common mistakes people make when doing brand management.

Using All Marketing Tactics at the Same Time Without Researching

There are numerous ways to get buzz or attention for your brand these days. These include social media contests, promotional events, and viral videos. But before saying yes to all of your team’s marketing ideas, take some time to review them and determine whether a particular tactic could really help your branding and marketing efforts or not.

You don’t want these stunts to overshadow the product or idea you’re trying to market. Your marketing team might overhype your product only to find out soon that the product is not living up to the promises made.

Not Paying Attention to the Competition

While you should focus on your customers, you should also pay attention to your competitors. Competitor research is extremely important. In fact, PriceManager recommends investing in competitor price monitoring software and other research strategies. By familiarizing yourself with your competitors’ products and services, you can be sure that you’re always one step ahead of them.

Not Taking Care of Your Online Presence

Businesses, especially new ones, need to establish a strong online presence. Prior to launching, you should claim all your online profiles and handles. Create a functional and optimized website, get a Twitter handle, and create a Facebook page, Google My Business page or listing, and other social profiles. Inform and engage your target customers, and provide them an excellent user experience across all channels. Keep in mind that anything you post online can last forever, and a single mistake could easily damage your brand’s image.

Managing your brand is never easy, but by being aware of and avoiding these common mistakes, you can stay on the right track.

Six Areas to Focus on When Building Your Business Reputation

Business Reputation Reputation is indeed just a product of perception. Nonetheless, it affects the survival and success of your business. It is very easy to taint your credibility, so it is necessary to work hard to strengthen it.

Here are some areas that you must concentrate on:

Business Location

It may seem shallow initially, because, of course, your work ethics rarely has anything to do with your office address. But your clients need to be impressed, and if you are located in a blind alley where Google Maps can’t even locate, it can be a turn-off.

Professional Profiles

You are only as good as the people working in your enterprise. Choose wisely. If you want to attract the right clients, you must first build a team composed of the right people. Never engage with candidates that have bad records, especially for senior-level executives.

Employee Retention

Your clients may also judge you by how you take care of your own people. Make efforts to improve employee retention. The Harvard Business Review notes that a weak internal coordination can topple your business reputation. There may be times when conflicts between you and your employees would flare up. In cases like this, have experts handle mediation employment disputes.

Customer Service

One bad feedback from an angry and dissatisfied client can damage you. You have to always respond to your customers whether their remarks are positive or negative. Always address their issues and concerns in a professional manner.

Transparency

Clients appreciate honesty. Be transparent with where your business stands, for instance, financially. Sure, you would have to try to fix things internally first. But if it issues don’t get cleared, your clients have the right to be informed.

Social Responsibility

According to Business Development Leader Leon Bracey, community service goes a long way. Clients want to feel good about themselves by being involved with companies that do good to others. You don’t need to donate money that you don’t have. Simple volunteerism can already bring your business to a good light.

Business reputation affects your client’s loyalty and lead acquisition. A damaged reputation is much harder to mend, so build an action plan to strengthen it. Manage your reputation well, and more opportunities may open up.

A Product That Sells

Brand SellingEverywhere you go, everywhere you look, even sitting at home in front of your computer or TV, you can see companies, small or large, selling you their products. This is how companies make millions, by flaunting their brand and attracting the attention of customers. That is how advertising works. Now, if you are one still starting out your own company and brand, you might be thinking of doing the same thing.

Here is a guide that can help you get people to notice your brand.

Think Before You Advertise

One of the first things you have to think of is the group of people you want to buy your brand or the so-called target demographic. These people are most likely to be attracted and willing to buy your product. If your target demographic includes millenials, you can reach them out via social media, streaming videos, and virtual ads. As simple as creating a social media account where you can reach out to your target population and they can reach out to you can gain popularity for your product. For senior citizens, you might consider using television, radio, newspapers or direct mail.

Choosing an effective means to get your message across is an important aspect if you want your ad to be noticed. Melbourne ad agencies, such as Sphere, are more than capable of helping you choose the best way to maximise your audience. Another important thing to note is the content of the ad. Most people are attracted to product advertisements they can relate to. Even if they do not have the urgent need to buy the product as long as they see themselves using it, your advertising content is doing its job.

With all these ideas in mind, remember that a truthful advertising campaign is still the most effective. Present your target demographic with an ad based on what your brand can really do. A product that does not deliver will fizzle out before it even starts.

A Product That Sells

Brand SellingEverywhere you go, everywhere you look, even sitting at home in front of your computer or TV, you can see companies, small or large, selling you their products. This is how companies make millions, by flaunting their brand and attracting the attention of customers. That is how advertising works. Now, if you are one still starting out your own company and brand, you might be thinking of doing the same thing.

Here is a guide that can help you get people to notice your brand.

Think Before You Advertise

One of the first things you have to think of is the group of people you want to buy your brand or the so-called target demographic. These people are most likely to be attracted and willing to buy your product. If your target demographic includes millenials, you can reach them out via social media, streaming videos, and virtual ads. As simple as creating a social media account where you can reach out to your target population and they can reach out to you can gain popularity for your product. For senior citizens, you might consider using television, radio, newspapers or direct mail.

Choosing an effective means to get your message across is an important aspect if you want your ad to be noticed. Melbourne ad agencies, such as Sphere, are more than capable of helping you choose the best way to maximise your audience. Another important thing to note is the content of the ad. Most people are attracted to product advertisements they can relate to. Even if they do not have the urgent need to buy the product as long as they see themselves using it, your advertising content is doing its job.

With all these ideas in mind, remember that a truthful advertising campaign is still the most effective. Present your target demographic with an ad based on what your brand can really do. A product that does not deliver will fizzle out before it even starts.

Best Practices to Help You Get that Personal Loan

How Much Does it Cost for a Person’s Education in Dubai?

Education System In DubaiEducation is priceless, but if we must put a price tag to it, then we might as well calculate how much it takes to attend school for a lifetime.

In Dubai, those who plan on building a family should consider the lifetime costs of sending children to school. According to estimates by Zurich Life, each person will require roughly a million of dirhams to cover school-related expenses.

The data covered tuition fees from different schools in the UAE as one factor for determining the costs for a child’s education. These estimates analysed information within 14 years of studying and are based on current costs that excluded compound interest rates. Swiss International Scientific School in Dubai noted that this includes primary schools in Dubai.

Value of Education

Amrita Sethi, head of marketing and communications for Zurich International Life-Middle East, said that families should start allocating a significant part of their financial resources to education. There are employers in the UAE that provide stipends for expenses in primary and secondary schools, but most people still cover a huge part of the costs themselves, according to Sethi.

For university-level education, 70% of parents rely on their daily income to support costs for their child, based on an HSBC research, Sethi noted.

While school expenses in Dubai and other parts of the UAE seem to be getting higher, so does the level of foreign investments, according to a report from the United Nations Conference on Trade and Development (UNCTAD).

Economic Indicators

As part of the UAE’s push to become one of the best countries in the world, it plans to use education as one catalyst to achieve this.

The UNCTAD’s annual report said that foreign cumulative investment in the country rose to US$111 billion in 2015 from more than US$100 billion in 2014. The report used several economic indicators that provide a glimpse of UAE’s competitiveness in different areas including primary education, higher education, infrastructure and economy.

The knowledge you gained through education, no matter how much you spend, is a treasure that you’ll benefit from until you get old. Don’t underestimate the power of a good school.

The Surefire Steps to Producing a Competitive TV Ad

TV Ad PlanningThe majority of marketers know that you can produce local, national and worldwide publicity by putting up a commercial on television. The outcome will be extremely profitable if you do it properly. Otherwise, you would lose your investment. In order to have an effective television ad campaign, you have to organise your tactics carefully with the commercial production company.

The following foolproof steps will assist you in understanding the significance of TV advertising and help you avoid the typical errors when creating your ad.

First Step: Set your budget.

To create a working budget, figure out the amount of money you have to spend on this project. By knowing this, it will assist you in calculating the capital you need to produce an effective television ad. Know what will be your expenses in making the commercial and the price to air it on television as both costs cover most of your budget.

Remember that you have to keep running your commercial if you want it to be effective. However, if your budget is not enough, it is best to save some cash on the side to run your commercial whenever business is slow.

Second Step: Look for a reliable production company.

Find a trustworthy production company to achieve your anticipated goals. Most businesses do not have the experience, resources or time to create a professional commercial. They will need a trustworthy company to manage all the video and audio editing necessary to get it ready for airing. Entrepreneur shared a more detailed column on how you can find a good production firm.

Third Step: Stay branded and unique.

Many marketers use branding, the traditional method of advertising, to develop enhanced company name or product awareness. Keep in mind that the major goal of your commercial is to tap into the consciousness of your potential market — and remain there. Despite your good spot frequency and your skill to preserve it, you still have to convey a strong message to your audience and make a lasting impression.

Unless your product already developed an international demand that sells itself, advertising is unavoidable. No other kind of advertising will give you the coverage that a commercial television will.

3 Questions You Need to Ask Before Hiring a Cleaning Company

Cleaning CompanyCleaning is a task that you can delegate to the professionals. Apart from hiring other people to do the job that you dislike, you are also paying for the tools, experience, expertise and convenience. But before you hire one, you need to pre-screen the candidates first. After all, these workers will be in and out of your home. As a consumer, you have the right to know who you’re hiring.

Here are some important questions to ask a potential cleaning company before hiring them: 

What is your screening and training process for your employees? A competent company will always check references of the people who apply to them. As a client, it is your right to ensure that you’re not letting an employee with past criminal charges in your own home. Training is also important. You are, after all, hiring professionals. As with all professions, effective cleaning also requires training and employment of best practices.

What happens if your break something in my home? What is your insurance policy? Accidents happen. But asking ahead can help you prepare for any incident that could happen in the course of the job. When you’re hiring people, it is always advisable to verify their insurance coverage with the actual provider. Trust, but always check.

What happens if I am not satisfied with the job done? This is an important question you need to ask right away before hiring anyone to clean your home. If you’re unhappy with the job done, will the company be able to return your money or send another cleaner with no extra cost? A reputable cleaning services company will always have a solution to this type of customer complaint.

Keeping your house tidy may sometimes require professional help. To ensure you are working with the right team, you must know what to ask them.