Category Archives: Branding

2 Steps to Break into Online Marketing in Canada

Online marketing planUnlike the rest of the world, Canadians still prefer to visit physical stores. In October 2017, e-commerce made up only 2.6 per cent of the country’s total retail sales.

But it does not mean businesses can put online branding on the back burner. The same report also suggested that e-commerce grew year on year to almost 20 percent. That’s not all; online sales increased across all provinces.

For a business, getting into the online market is now a necessity. The following steps will point you to the right direction:

1. Combine paid and organic search marketing

One of the biggest mistakes marketers make is focusing on either organic search or paid advertising only. It is ideal – and possible – to use both simultaneously.

WebWaves.ca suggests that working with a trusted PPC management company in Ottawa allows the business to promote their brand quickly. But a more organic approach, such as search engine optimization (SEO) or social media marketing (SMM) provides the rest of the brand’s backbone. It cements its place online since it’s more stable and friendlier to search engines and their users.

2. Determine your target market

Google, the biggest and most popular search engine, processes no less than 3 billion searches a day. That means thousands of people are looking for something at any given time. But marketing to all of them is impractical.

The goal of online branding remains the same: bring in customers who will pay for the products or services you offer. Focus on people that meet this criterion. In fact, you should design a persona. Who is this person? What is the individual’s level of education or earnings? What is the person’s lifestyle?

Once you have a clear idea of the market, the information will help you know the right keywords, online promotion channels, and analytics to perform.

Now is the ideal time to bring the company’s brand to cyberspace. It’s still rising, and the market is becoming more saturated. A business requires a good positioning strategy. These two steps should provide the right ideas you need to get to the top and stay there.

Marketing Your Hotel Through Social Media

Taking photo of breakfastSocial media marketing is an effective way for businesses to reach their audience and promote product offerings efficiently. No matter what you are promoting and who your target customers are, having an active social media presence can help you grow your brand and maximize your earning potential. By increasing brand awareness through social media, you are also building a reputation for your business.

Hotel owners who are prepared to reach the next level can use social media and other marketing channels to their advantage. One efficient way to do it is to engage with guests through regular postings on social media. Posts about your accommodations and amenities can easily attract potential guests and make them excited to stay in your hotel.

Peak 14 Media presents some of the different ways you can use social media platforms for your hotel website marketing.

Instagram Marketing

Instagram can help your hotel focus on sharing engaging photographs of your accommodations to millions of users worldwide. Make sure to post pictures regularly to increase visibility to your audience.

Facebook Marketing

Facebook is a platform for people who like sharing updates on their everyday life: where they spent the holidays, the events they took part in, and the recent trips they made. If one Facebook user posted pictures of your hotel, then your brand reaches a network of people. Facebook marketing can take advantage of this opportunity to add to the discussion and detail how your hotel provides guests with the experience of relaxation and enjoyment.

To succeed in your Facebook marketing efforts, you will need to take note of a few things:

1. Choose Your Cover Photo Wisely

Your business’s Facebook marketing page is your window to a myriad of opportunities to engage with potential customers. Make sure to choose a cover photo that illustrates your brand in a positive way.

2. Post a Variety Of Pictures, Images, and Updates

Explain to people why they should spend their next vacation at your hotel in your updates and posts. Make guests curious and interested in staying at your hotel and how much fun they can have when they stay with you. You can also post pictures sent by guests – whichever captures your hotel in the best light.

Don’t let your next social media post go to waste. Use it to promote your hotel business and show your clients what makes your accommodations special.

Going into Franchising? Here are Four Smart Tips

people taking their share of carrying the word franchiseAre you looking to grow your business by going into franchising? Learn how you can succeed in your franchising venture by reading the following tips and tricks:

Make up your mind.

First, make up your mind to cast away any doubt. If you are going into this kind of business, learn everything you can about franchises by getting the services of a business broker such as Transworld Business Advisors Australia. Remember that you will need professional guidance when you dwell in unfamiliar territory. Do not hesitate to ask for help from a veteran franchise consulting firm.

Pick your perfect niche.

Whether you are into food or garments, it will be useful to incorporate your interests when choosing the right franchise business for you. Prices may further vary depending on the type of franchise you pick, like a food cart, for instance, which is cheaper than a coffee shop with huge space requirement. Still, you are free to choose whenever you’ve got the budget.

Learn to do the Math.

See, you will have to do business here and there, so you will have to be familiar at least with basic accounting. In case you have no idea, you might want to get a crash course or a refresher course to help you appreciate the numbers as soon as you go into operations. This way, you would not need to hire an accounting specialist to take over this particular administrative function.

Do a little survey.

While you intend to rely on the strength of the franchised brand, you will need to validate the opinion of your target market further. You may do the survey by yourself or pick a third-party survey service provider to do the work for you. Whichever you choose, rest assured that you will get useful results.

Are you determined to pursue your franchising opportunities? You are not alone in this journey with franchising expertise ready in a single phone call.

The Psychology Behind the Design and Color of Safety Signs

Image of a safety sign

Image of a safety signSafety signs give people general information to stay safe. They also help people navigate through a new place or establishment. You may wonder why signs look the way they do, and why sign makers use particular colors for specific signs. Their design relies on their purpose and the message they are sending.

Safety Sign Standards

Safety signs come in five colors according to the information they provide:

  • Red: danger
  • Orange: warning
  • Yellow: caution
  • Blue: notice
  • Green: safety instructions

They also come in different shapes based on their category. Clarionsafety.com says that simple one-word/one-image signs are outdated and lack information. The designs have changed over the past 100 years. Signs now follow standards set by authorities like the ANSI (American National Standards Institute) and the ISO (International Organization for Standardization). The new signs have quick, informative text along with their respective safety colors. They require sufficient information and warning and must communicate such messages more clearly.

The Psychology of Safety Signs

There’s a psychology that goes into safety sign patterns. Colors must not only send important messages but also catch people’s attention. Safety sign standards consider the intensity of colors and tie them with the urgency of the message. When a sign needs to be readable, it should have a color that’s easy on the eyes like blue or green. If a sign demands immediate attention, they come in red or yellow.

Some signs serve as activators and instruct people about safety measures. Some encourage individuals to make these safety precautions a habit. However, the challenge comes with making them stop, look, and read. Because people can be distracted, some signs use other techniques to grab attention especially when they are text-heavy. Some companies, for instance, use a dash of wit and humor to make signs less forceful and more interesting.

Changing the current behavior of individuals or starting a new habit is the primary challenge of safety signs. They carry enormous responsibilities that can save lives, so it’s important that they are designed appropriately and more efficiently.

Important Role an Ad Agency Plays in the Success of Your Business

Advertisers on a MeetingIf you want to get ahead, your brand must stand out from the rest of the competition. You must persuade and convince your target customers to patronize your product and choose it over other brands.

That is where an effective ad agency in Salt Lake City such as Red Rider Creative can help your business.

What Is an Advertising Agency?

An ad agency works with a client company in creating a goal-oriented and effective advertising campaign. The aim is to make the target customers see the client in a positive light. The ad agency helps connect the company with its target market.

Using persuasive, unique, and attention-grabbing ads can make your brand stand out.

Duties of an Advertising Agency

Following are the things that your ad agency can do for your business:

Understand the Company and Its Products/Services. – To come up with an effective campaign, the agency must first understand the client company and what it is all about. They must get well acquainted with the client’s products and services.

Plan and Create an Effective Ad Campaign. – The creative process of planning and brainstorming starts once the agency identifies the client’s specific needs.

These may include improving sales, the introduction of new products, highlighting the brand’s benefits, convincing new customers, and retaining old customers. The campaign must be within the client’s budget. The go signal for implementation must come from the client, who may also request for a rework.

Come Up with the Appropriate Strategies. – The strategies will depend on the client’s goals. Some companies outsource all their marketing tasks to their ad agency. The agency then handles the brand building process. They will work to improve sales by using different promotion techniques.

Understand what your ad agency can do for you. This way, you will know what specific functions they can take over from your staff. This will result in a more streamlined and effective advertising campaign.

Marketing and Brand Management: 3 Things You Should Not Do

Brand Management Brand management is not an easy task. Sometimes, you think you’re on top of things, and then suddenly, something goes wrong. You might be wondering what you did wrong or if you could’ve done something to prevent what happened. The thing is the damage has already been done.

That said, watch out for these common mistakes people make when doing brand management.

Using All Marketing Tactics at the Same Time Without Researching

There are numerous ways to get buzz or attention for your brand these days. These include social media contests, promotional events, and viral videos. But before saying yes to all of your team’s marketing ideas, take some time to review them and determine whether a particular tactic could really help your branding and marketing efforts or not.

You don’t want these stunts to overshadow the product or idea you’re trying to market. Your marketing team might overhype your product only to find out soon that the product is not living up to the promises made.

Not Paying Attention to the Competition

While you should focus on your customers, you should also pay attention to your competitors. Competitor research is extremely important. In fact, PriceManager recommends investing in competitor price monitoring software and other research strategies. By familiarizing yourself with your competitors’ products and services, you can be sure that you’re always one step ahead of them.

Not Taking Care of Your Online Presence

Businesses, especially new ones, need to establish a strong online presence. Prior to launching, you should claim all your online profiles and handles. Create a functional and optimized website, get a Twitter handle, and create a Facebook page, Google My Business page or listing, and other social profiles. Inform and engage your target customers, and provide them an excellent user experience across all channels. Keep in mind that anything you post online can last forever, and a single mistake could easily damage your brand’s image.

Managing your brand is never easy, but by being aware of and avoiding these common mistakes, you can stay on the right track.

Six Areas to Focus on When Building Your Business Reputation

Business Reputation Reputation is indeed just a product of perception. Nonetheless, it affects the survival and success of your business. It is very easy to taint your credibility, so it is necessary to work hard to strengthen it.

Here are some areas that you must concentrate on:

Business Location

It may seem shallow initially, because, of course, your work ethics rarely has anything to do with your office address. But your clients need to be impressed, and if you are located in a blind alley where Google Maps can’t even locate, it can be a turn-off.

Professional Profiles

You are only as good as the people working in your enterprise. Choose wisely. If you want to attract the right clients, you must first build a team composed of the right people. Never engage with candidates that have bad records, especially for senior-level executives.

Employee Retention

Your clients may also judge you by how you take care of your own people. Make efforts to improve employee retention. The Harvard Business Review notes that a weak internal coordination can topple your business reputation. There may be times when conflicts between you and your employees would flare up. In cases like this, have experts handle mediation employment disputes.

Customer Service

One bad feedback from an angry and dissatisfied client can damage you. You have to always respond to your customers whether their remarks are positive or negative. Always address their issues and concerns in a professional manner.

Transparency

Clients appreciate honesty. Be transparent with where your business stands, for instance, financially. Sure, you would have to try to fix things internally first. But if it issues don’t get cleared, your clients have the right to be informed.

Social Responsibility

According to Business Development Leader Leon Bracey, community service goes a long way. Clients want to feel good about themselves by being involved with companies that do good to others. You don’t need to donate money that you don’t have. Simple volunteerism can already bring your business to a good light.

Business reputation affects your client’s loyalty and lead acquisition. A damaged reputation is much harder to mend, so build an action plan to strengthen it. Manage your reputation well, and more opportunities may open up.

A Product That Sells

Brand SellingEverywhere you go, everywhere you look, even sitting at home in front of your computer or TV, you can see companies, small or large, selling you their products. This is how companies make millions, by flaunting their brand and attracting the attention of customers. That is how advertising works. Now, if you are one still starting out your own company and brand, you might be thinking of doing the same thing.

Here is a guide that can help you get people to notice your brand.

Think Before You Advertise

One of the first things you have to think of is the group of people you want to buy your brand or the so-called target demographic. These people are most likely to be attracted and willing to buy your product. If your target demographic includes millenials, you can reach them out via social media, streaming videos, and virtual ads. As simple as creating a social media account where you can reach out to your target population and they can reach out to you can gain popularity for your product. For senior citizens, you might consider using television, radio, newspapers or direct mail.

Choosing an effective means to get your message across is an important aspect if you want your ad to be noticed. Melbourne ad agencies, such as Sphere, are more than capable of helping you choose the best way to maximise your audience. Another important thing to note is the content of the ad. Most people are attracted to product advertisements they can relate to. Even if they do not have the urgent need to buy the product as long as they see themselves using it, your advertising content is doing its job.

With all these ideas in mind, remember that a truthful advertising campaign is still the most effective. Present your target demographic with an ad based on what your brand can really do. A product that does not deliver will fizzle out before it even starts.

A Product That Sells

Brand SellingEverywhere you go, everywhere you look, even sitting at home in front of your computer or TV, you can see companies, small or large, selling you their products. This is how companies make millions, by flaunting their brand and attracting the attention of customers. That is how advertising works. Now, if you are one still starting out your own company and brand, you might be thinking of doing the same thing.

Here is a guide that can help you get people to notice your brand.

Think Before You Advertise

One of the first things you have to think of is the group of people you want to buy your brand or the so-called target demographic. These people are most likely to be attracted and willing to buy your product. If your target demographic includes millenials, you can reach them out via social media, streaming videos, and virtual ads. As simple as creating a social media account where you can reach out to your target population and they can reach out to you can gain popularity for your product. For senior citizens, you might consider using television, radio, newspapers or direct mail.

Choosing an effective means to get your message across is an important aspect if you want your ad to be noticed. Melbourne ad agencies, such as Sphere, are more than capable of helping you choose the best way to maximise your audience. Another important thing to note is the content of the ad. Most people are attracted to product advertisements they can relate to. Even if they do not have the urgent need to buy the product as long as they see themselves using it, your advertising content is doing its job.

With all these ideas in mind, remember that a truthful advertising campaign is still the most effective. Present your target demographic with an ad based on what your brand can really do. A product that does not deliver will fizzle out before it even starts.

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