Monthly Archives: October 2013

Lips Have It: The Importance of Fuller, Plumper Lips

cosmetic clinic

cosmetic clinicWant to look sexy and attractive? Don’t bother flicking your hair or fluttering your eyelashes. Just wear red lipstick, pout your lips, and you’re good to go.

Your friends were giving you a favour when they suggested red lipstick. According to a research, the lips are the most attractive part of a woman’s body. They can catch more attention especially if they wear red lipstick. Scientists have found out that in just ten seconds after meeting a lady for the first time, the average gentleman will spend almost an hour of his time gazing at the woman’s mouth.

Can’t Take My Eyes off You

Guys would find it more difficult to look away if the woman applied red lipstick. The study, carried out by scientists at Manchester University, suggests that a dash of pink lipstick holds men’s attention for 6.7 seconds while a red one keeps them fixated for 7.3 seconds. Fuller, plumper lips were deemed to be the most attractive feature of a woman, but thin lips can also catch the attention after applying makeup.

Chasing the “Perfect Lips”

With research showing that men are drawn to a woman’s lips more than any other feature in their body, it’s not surprising that many women chase the “perfect lips” with the help of science. There are cosmetic procedures like lip fillers in Sydney offered at beauty clinics that can help women achieve a pair of lips close to those of Angelina Jolie and Scarlett Johansson. The most popular method of lip augmentation today is injectable dermal fillers. There are different types of dermal fillers that doctors can inject in your lips and around your mouth, but the most common are those that contain hyaluronic acid. A natural substance in the body, hyaluronic acid helps increase the volume in your lips, giving you fuller, plumper lips.

Dermal fillers in cosmetic clinics in Sydney can control lip volume and have long-lasting results. The bumps and lumps after the procedure can also be dissolved easily, with less swelling and bruising compared to other dermal fillers.

As with other cosmetic procedures and operations, it’s important to consult your doctor before undergoing the procedure.

The Best Advice On Branding

I recently just read a post about branding strategies that makes so much sense. The author of the post suggested that marketers out there who want to create a good brand should learn from the biggest names.

brandShe said what marketers should do is to think about what they like about these brands and to incorporate it into their own. She gave Toms as an example, describing it as philantrophic, clean, and functional.She also cited Ray Ban as cool, hip, timeless, and bold.

I don’t think she meant to copy them. I think what she meant was for marketers to take their lead and model their brands after them. Model is a key word because when you model your brand after something great, you emulate their greatness and not become a cheap knock-off.

She even suggested that readers think about their own brand and to describe what they love about it. Okay, let me think of one. Here goes. Forever 21: fun, stylish, and affordable.

I hope my example is good enough, but anyway, since what I love about Forever 21 are those three things, then I’d try to make my brand have those three characteristics. It seems obvious enough, but I think most people miss this. The fact that these brands are already giants means the smaller brands should learn something from them.

B2B Should Start Thinking Like B2C

The title sums it all. Brand to brand marketers should start marketing their products as if they’re marketing it to consumers. This is no easy feat, however, considering that brand to brand marketers are selling things like, chemicals, or electronic gadget parts.

Yes, making B2B products look interesting can be extra hard. The fact that the buyers are also groups of people instead of individuals doesn’t help either. If that was me assigned to market these products, I’d probably freeze on the spot.

The truth is, when businesses are buying something, they’re not thinking like businesses. They’re thinking like consumers because they’re the consumers in that given situation. Consumers who are infinitely more careful because they know that if they make a bad decision, the whole company will be affected.

So what do I mean when I said the title sums it up and that B2B should think like B2C? Well, the article stated that consumers buy certain products because it’s memorable. That’s right. They won’t remember you if you describe your products or services in a generic way. Make it splashy. Show them visuals. Instead of only highlighting your good points, highlight the things that make your brand different.

I know that’s how I choose the products I buy and I’m a consumer. So if they’re the ones buying and they’re consumers like me, maybe that’s how they’ll think, too.

Branding 101

branding101I’ve come across an interesting piece of article this afternoon about the basics of branding. I said interesting because I can understand what the author is talking about and I can see its implications in my everyday life.

According to the piece, a brand needs three things in order to flourish. These three elements are: relevance, credibility, and differentiation.

Think about all the big brands out there right now. They all have this in common. Brands that are not relevant or meaningful to their market quickly go out of business, and so do brands that don’t deliver what they promise. The same is true, of course, about brands that aren’t unique enough to catch people’s interest.

The more I think about this, the more awestruck I become at all those big companies that maintained these three elements over the years. On the other hand, it also gave me an idea on why certain great brands from the past perished.

BlackBerry is an example. It used to be relevant for busy people, but the dawn of smart phones made them less so because the new generation of Android gadgets and iPhones can do what most Blackberry phones can and more. Messengers in other mobile phones also came into the picture, making the BBM as common as the rest, only with fewer features.

People say that change is the only constant thing in this world, so I’m thinking that brands should always keep this in mind in order to move with the constant flow and maintain their relevance and credibility.