Archive for November, 2010
If you’re like me, reading business strategy books is a constant part of your diet. But, I must say, I’m usually not that impressed with the content. It just doesn’t seem like anything is that original anymore.
Very rarely do I pick up a business book that I don’t want to put down. That’s why I decided to take a moment to recommend What Would Google Do?.
I know it’s a good book when I read it in a day or two. In this case it was during a trip back east, which this book helped make one worth taking. It’s a fascinating disclosure of modern strategy at work and the way professionals should think about their brands.
Jeff Jarvis gives some wonderful examples of how Google is changing the current social landscape and how marketers should re-think marketing. The Dell example is classic.
Long gone are the days where we are in control of our brands. Also, the book provides good examples of how big slow moving brands are quickly adapting and changing to the new social stadium. If you’re company is still not engaging in the social arena, these examples give you good justification to make the move. Do yourself a favor and check out this book. You won’t be disappointed.
After you go cover to cover, come on back and let me know what you think.