2 Steps to Break into Online Marketing in Canada

Online marketing planUnlike the rest of the world, Canadians still prefer to visit physical stores. In October 2017, e-commerce made up only 2.6 per cent of the country’s total retail sales.

But it does not mean businesses can put online branding on the back burner. The same report also suggested that e-commerce grew year on year to almost 20 percent. That’s not all; online sales increased across all provinces.

For a business, getting into the online market is now a necessity. The following steps will point you to the right direction:

1. Combine paid and organic search marketing

One of the biggest mistakes marketers make is focusing on either organic search or paid advertising only. It is ideal – and possible – to use both simultaneously.

WebWaves.ca suggests that working with a trusted PPC management company in Ottawa allows the business to promote their brand quickly. But a more organic approach, such as search engine optimization (SEO) or social media marketing (SMM) provides the rest of the brand’s backbone. It cements its place online since it’s more stable and friendlier to search engines and their users.

2. Determine your target market

Google, the biggest and most popular search engine, processes no less than 3 billion searches a day. That means thousands of people are looking for something at any given time. But marketing to all of them is impractical.

The goal of online branding remains the same: bring in customers who will pay for the products or services you offer. Focus on people that meet this criterion. In fact, you should design a persona. Who is this person? What is the individual’s level of education or earnings? What is the person’s lifestyle?

Once you have a clear idea of the market, the information will help you know the right keywords, online promotion channels, and analytics to perform.

Now is the ideal time to bring the company’s brand to cyberspace. It’s still rising, and the market is becoming more saturated. A business requires a good positioning strategy. These two steps should provide the right ideas you need to get to the top and stay there.